Senior Data Scientist, Organic Growth

United States Digital Space LLC; San Francisco (CA); Hybrid; USD 133,000 - 185,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

United States Digital Space LLC seeks a Sr. Data Scientist, Organic Growth to measure and optimize SEO, ASO, and content investments. You will build forecasting models, design experiments, and create dashboards to inform cross-functional leadership on traffic, conversions, and value.

The role requires strong SQL and Python/R skills, experience with analytics platforms, and a track record in organic growth planning and incrementality analysis.

Qualifications

• 5+ years of experience in organic growth channels (SEO, ASO, content) and in marketing, growth, or product analytics.
• Advanced SQL skills and proficiency in Python or R for analysis and modeling.
• Experience building dashboards (Looker/Tableau) that drive stakeholder decisions.

Responsibilities

• Define KPIs and measurement frameworks across SEO, ASO, and content.
• Forecast organic growth by traffic, installs, and downstream LTV under different scenarios.
• Design and analyze SEO split tests and app store experiments to quantify lift and cannibalization.
• Build dashboards showing rankings, traffic, conversion, CAC, and LTV by surface and content type.
• Collaborate with Data Engineering to improve tracking and data pipelines.
• Translate complex analyses into actionable recommendations for leadership.

Skills

SQL

Python

R

Data Visualization

Forecasting

Causal Inference

Education

Bachelor's degree in a quantitative field

Tools

Looker

Tableau

Google Search Console

App Store Connect

Google Play Console

Job description

About the role

We are hiring a Sr. Data Scientist, Organic Growth to help us understand how our investment in search, app store, and content surfaces drives member acquisition and long-term value. Unlike paid channels, organic growth compounds over time, is mediated by ranking algorithms we don't control, and carries no click-level cost signal — requiring a distinct measurement lens that accounts for paid–organic cannibalization, branded vs. non-branded intent, lagged and compounding returns, and the self-selected high intent of organic traffic.

As our Sr. Data Scientist, Organic Growth, you will partner closely with the Organic Growth team to measure, optimize, and scale investment across SEO, ASO, and content. You will bring expertise in opportunity sizing, operational planning, and channel forecasting, helping the team plan confidently and allocate resources — content production, technical engineering work, and app store optimization — effectively. You will bring rigor to how we evaluate incrementality, attribution, and efficiency, moving us to a defensible view of what our organic investment actually delivers.

The base salary offered for this role and level of experience will begin at $133,000 and up to $185,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Partner with Organic Growth to define KPIs and measurement frameworks across surfaces — SEO landing pages, content hubs, app store listings — and audiences

• Size and scope organic growth initiatives in partnership with marketing, product, engineering, and finance: translating acquisition goals into expected traffic, conversion, and member volume, and the investment required to get there, while supporting operational planning for content and technical roadmaps

• Build and maintain forecasting models for the organic channel, projecting impressions, sessions, install and signup volume, and downstream LTV under different investment scenarios, seasonality assumptions, ranking trajectories, and algorithm volatility

• Develop attribution approaches that reconcile platform-reported performance (Google Search Console, App Store Connect, Google Play Console, web and app analytics) with observed member behavior, accounting for dark and direct traffic, branded vs. non-branded intent, and paid–organic overlap

• Design and analyze SEO split tests, app store listing experiments (Google Play Experiments, Apple Product Page Optimization), geo experiments, and paid search holdouts to quantify incremental lift, cannibalization, and true impact vs. correlation

• Build and maintain dashboards that give clear visibility into rankings and impression share, traffic, funnel conversion, blended CAC, and downstream LTV by surface, keyword cluster, and content type

• Collaborate with Data Engineering to improve tracking, data quality, and the pipelines behind crawl, ranking, session, and conversion data

• Translate complex analyses into clear, actionable recommendations for cross-functional leadership

To thrive in this role, you have

• 5+ years of experience in organic growth channels (SEO, ASO, content) and in marketing, growth, or product analytics. Experience in FinTech preferred.

• Experience with organic growth planning and opportunity sizing: comfortable working from business goals backward to estimate required investment, expected traffic and member volumes, and unit economics, with an understanding of how content and technical SEO/ASO work is operationally structured and executed

• Forecasting experience for a marketing or growth channel: building models that project forward-looking performance and communicating forecast uncertainty and scenario sensitivity to cross-functional stakeholders

• Strong experience designing and evaluating incrementality tests: SEO split tests, app store listing experiments, geo experiments, and paid holdouts

• Working knowledge of causal inference methods including experiment design, holdout analysis, and techniques for separating incremental organic demand from cannibalized paid or brand-driven demand

• Advanced SQL skills and proficiency in Python or R for analysis and modeling

• Experience working with organic platform data sources (Google Search Console, App Store Connect, Google Play Console, third-party rank tracking or crawl tools)

• Experience building dashboards (e.g., Looker, Tableau, or similar BI tools) that drive stakeholder decision-making

• A strong understanding of attribution concepts and the challenges of measurement in a privacy-constrained, cross-device environment

• The ability to communicate complex findings clearly to both technical and non-technical partners and influence decisions with data

#LI-Hybrid #LI-AM1

A little about us

At the company, we believe that everyone can achieve financial progress. We created the company—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.

We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.

We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.

Because if we don't—who will?

*the company is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.

What we offer for our full-time, regular employees

• Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those