Senior Data Scientist, Media Mix & Growth Analytics

WarnerMedia Services, LLC; Atlanta (GA); On-site; USD 120,000 - 190,000; Full time

Job summary

Warner Bros. Discovery is seeking a Senior Data Scientist to support HBO Max at a pivotal growth stage. You will lead MMM, attribution, and optimization modeling to inform media planning and investment decisions across markets.

The role requires 4+ years building data science models, strong SQL/Python/R skills, and experience with Databricks. Collaboration with Marketing, Analytics, Finance, Engineering and cross-functional partners is essential.

Qualifications

• BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required.
• Masters/PhD is a plus.
• 4+ years of experience building data science/statistical models (Multivariate regression, Markov Chain Model, Time Series Model etc.)
• 1+ years of experience in Media Mix Modeling and Multi Touch Attribution Modeling
• Expertise in linear and non-linear optimization (Local/Global) approaches
• Expertise in SQL and R and/or Python
• Hands-on experience with Databricks for large-scale data processing, analytics, model development, and production workflows
• Proficiency with AI-assisted development tools and understanding of AI tools for productivity

Responsibilities

• The Daily Performance analysis and modeling to measure marketing campaigns and make recommendations
• Analyze and have a deep understanding of media spend and measure performances
• Lead the development of data framework and analytical approaches
• Develop, maintain, and refine market mix models and attribution models using advanced statistical models
• Build optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue
• Synthesize analytics and statistical approaches into easy-to-consume storylines for executives
• Present key drivers behind media effectiveness and craft related action plans

Skills

Leadership

Communication

Analytical thinking

Business acumen

Education

BA/BS in quantitative field

Masters/PhD is a plus

Tools

SQL

Python

R

Databricks

BigQuery

RShiny

Job description

Warner Bros. Discovery is seeking a Senior Data Scientist to support HBO Max at a pivotal growth stage. You will lead MMM, attribution, and optimization modeling to inform media planning and investment decisions across markets.

The role requires 4+ years building data science models, strong SQL/Python/R skills, and experience with Databricks. Collaboration with Marketing, Analytics, Finance, Engineering and cross-functional partners is essential.