Senior Data Scientist, Marketing

Thumbtack; San Francisco (CA); Remote; USD 126,000 - 182,000; Full time

Job summary

As a Marketing Senior Data Scientist at a leading company, you will utilize your expertise in analytics and marketing to drive impactful projects. Responsibilities include analyzing user behaviors, optimizing campaigns, and collaborating with cross-functional teams to enhance marketing strategies. This role offers an exciting opportunity to contribute to data-driven decisions and growth marketing efforts.

Benefits

20 company-wide holidays including a week-long end-of-year shut down

Cell phone reimbursements (North America)

Employee Assistance Program for mental health and well-being

Qualifications

• 5+ years of marketing data science/analytics experience.
• Familiarity with digital marketing and campaign measurement.
• Experience running channel incrementality tests.

Responsibilities

• Analyze user behaviors and identify target audiences.
• Provide recommendations to optimize marketing channel mix.
• Design experiments for causal inference.

Skills

Problem-solving

Data analytics

Critical thinking

Communication

Business judgment

Education

Bachelor’s or advanced degree in statistics, math, data science, computer science, or economics

Tools

SQL

Python

R

Looker

Tableau

Job description

As a Marketing Senior Data Scientist at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, and interpersonal skills to drive a variety of high-impact projects. You will embed directly with a growth marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.

Responsibilities

• Provide a full suite of analytical support including analyzing user behaviors, identifying the target audience, campaign performance measurement, budget forecasting to marketing partners
• Identify opportunities and provide recommendations to optimize individual campaign as well as marketing channel mix
• Design and analyze experiments and other tests for causal inference
• Partner with MarTech stakeholders, PM, engineers, etc. to help scope new features, e.g., optimize performance via TV audience expansion, improve SEM auto-bidding
• Develop topic area expertise, e.g., campaign measurement, A / B testing, customer segmentation, targeting optimization
• In collaboration with cross-functional partners, build new solutions and capabilities to scale growth marketing
• Contribute to our team and company data culture through accessible data table design and maintenance

What you’ll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• 5+ years of marketing data science / analytics experience
• Familiarity with digital marketing and experience with campaign measurement and performance optimization
• Experience with running channel incrementality tests and building Marketing Mix Model
• Passion for problem-solving, critical thinking, and data analytics
• Sharp business judgment and the ability to see past the noise
• Strong communicator, attentive listener, and compelling explainer
• Expert in SQL, proficient in Python or R, proficient in Data visualization such as Looker, LookerStudio or Tableau

Bonus points if you have

• Experience in relevant tech companies, e.g., consumer-facing or marketplace
• Experience in an analytical environment outside of analytics, e.g., management consulting
• Bachelor’s or advanced degree (preferred) in statistics, math, data science, computer science, or economics
• Experience in building various statistical and machine learning models, e.g. GLM, CLTV, statistical time series forecasting, attribution model

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.

• Learn more about our virtual-first working model .

For candidates living in San Francisco / Bay Area, New York City, or Seattle metros, the expected salary range for the role is currently $148.500 - $182,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

For candidates living in all other US locations, the expected salary range for this role is currently $126,200 - $154,000. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

• Virtual-first working model coupled with in-person events
• 20 company-wide holidays including a week-long end-of-year company shutdown
• Library (optional use collaboration & connection hub)in San Francisco
• Cell phone reimbursements (North America)
• Employee Assistance Program for mental health and well-being

Learn

Create a job alert for this search

Senior Data Scientist • San Francisco, CA