Senior Data Analyst - Layla AI

Expedia; Seattle (WA); On-site; USD 120,000 - 180,000; Full time

Job summary

Expedia Group is seeking a Senior Data Analyst to help steer Layla’s numbers, defining trusted metrics and running product analytics and experiments to turn traveler behavior into actionable insights.

You will partner with Product, Marketing, and Engineering to frame questions, size opportunities, and measure impact, delivering clear storytelling and dashboards to support rapid decisions across Layla and Bellboy.

Qualifications

• Bachelor’s degree in a quantitative field or equivalent professional experience.
• Proven senior-level experience as a data or product analyst.
• Advanced SQL and strong data-analysis skills with metric definition.
• Experience with product analytics and experimentation (A/B testing).
• Ability to turn analysis into actionable insights for non-technical partners.
• Familiarity with AI-driven tools and responsible data/AI workflows.

Responsibilities

• Define and maintain trusted metrics for Layla and Bellboy teams.
• Run product analytics, funnels, cohorts, retention, and traveler behavior.
• Design and analyze experiments (A/B tests) with timely readouts.
• Build and maintain dashboards and self-serve reporting for quick answers.
• Partner with Product, Marketing, and Engineering to frame questions and measure impact.
• Communicate findings with clear storytelling to inform decisions.

Skills

Advanced SQL

Product analytics

A/B testing

Data visualization

Storytelling with data

Education

Bachelor’s degree in a quantitative field

Tools

dbt

BigQuery

Snowflake

Looker

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Product Team

The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.

We connect Travelers to new experiences, through trusted relationships. We use the power of Expedia Group brands to empower strategic partners to nurture and grow the existing relationship with their audience. Strategic Partnerships and Affiliates breadth of solutions which include cashback, travel offers, loyalty exchange, co-branded sites, Affiliate APIs and EG’s Affiliate Program, bring a partners’ audience onto EG sites, thereby increasing EG’s traffic and exposure.

Introduction to the Layla Team

Layla is an AI-native travel-planning and booking company, now part of Expedia Group’s Product organization. Through a conversational travel assistant, Layla helps travelers move from inspiration to a complete, bookable itinerary — flights, hotels, activities, and the day-by-day detail — in minutes. As part of Expedia Group, the team combines Layla’s planning and personalization capabilities with Expedia Group’s global supply, first-party traveler insights, marketplace scale, and booking technology.

The team is small and senior by design and operates with startup pace: you own a surface, ship it, and see the impact on real travelers within weeks — with decisions driven by data and AI tooling used in practice every day.

As a Senior Data Analyst, you will help steer Layla off its numbers — defining trusted metrics, running product analytics and experiments, and turning traveler behavior into clear insights that shape what the team builds next.

In this role, you will:

• Define and maintain trusted metrics and definitions across Layla and Bellboy, giving the team a shared, reliable view of how the product is performing.
• Run product analytics — funnels, cohorts, retention, and traveler behavior — and turn the findings into clear insights that inform prioritization.
• Design and analyze experiments (A/B tests), delivering honest, timely readouts the product team can act on.
• Build and maintain dashboards and self-serve reporting so most questions can be answered quickly and consistently.
• Partner closely with Product, Marketing, and engineering to frame questions, size opportunities, and measure impact.
• Communicate findings with clear storytelling — turning numbers into a decision or recommendation.

Minimum Qualifications:

• Bachelor’s degree in a quantitative or related field; or equivalent related professional experience.
• Proven senior-level experience as a data or product analyst.
• Advanced SQL and strong data-analysis skills, including the ability to define and defend metrics.
• Experience with product analytics and experimentation (A/B testing) at a consumer product.
• Demonstrated ability to turn analysis into clear, actionable insights and recommendations for non-technical partners.
• Familiarity with AI-driven tools or workflows and applying data/AI concepts to real-world products responsibly.

Preferred Qualifications:

• Proficiency with Python (or R) for analysis.
• Experience with a modern analytics stack (for example, dbt, a cloud warehouse such as BigQuery or Snowflake, and BI tools such as Looker or Metabase).
• Experience with marketing/acquisition analytics and attribution modeling, including an understanding of its limitations.
• Experience analyzing traveler, marketplace, or e-commerce behav