Senior Data Analyst, E-Commerce

Babylist; United States; Remote; USD 166,000 - 200,000; Full time

Job summary

A leading family-oriented e-commerce platform is seeking a Senior Data Analyst to analyze e-commerce operations and support merchandising and pricing strategies. The ideal candidate has over six years of experience in e-commerce analytics and strong SQL skills. This full-time position offers a competitive salary of $166,207 to $199,407, along with excellent benefits including health insurance and 401(k) matching.

Benefits

Office setup stipend

Company-paid health, dental, and vision insurance

Parental leave

401(k) with company match

Qualifications

• 6+ years of experience in e-commerce analytics.
• Deep understanding of e-commerce KPIs including sales performance.
• Exceptional problem-solving abilities and communication skills.

Responsibilities

• Own and evolve the entire e-commerce reporting suite.
• Lead the exploration and development of pricing strategy.
• Analyze registry penetration data to identify category growth opportunities.

Skills

E-commerce analytics

Merchandising metrics

Sales analysis

Margin reporting

SQL skills

Pricing analysis

Dashboard development

Tools

DBT

Snowflake

Python

Job description

Overview

Babylist is a remote-first company serving growing families with a leading registry, e-commerce, and content platform. We partner with hundreds of brands to support parents and their loves ones, with a mission to connect families with everything they need to thrive.

What the Role Is

The Senior Data Analyst, E-Commerce will provide strategic insights and analysis focused on Babylist's e-commerce operations, merchandising, and pricing strategies. You will build and maintain critical reporting infrastructure, conduct deep-dive analyses and simulations on sales performance, margin optimization, and category growth opportunities. Reporting to the Senior Manager of Data Science, you will partner with merchandising, finance, e-commerce and registry teams to drive data-informed decisions that impact revenue growth and market positioning. This role offers an opportunity to shape pricing strategy and influence assortment planning across market segments.

Who You Are

• 6+ years of experience in e-commerce analytics, with strong expertise in merchandising metrics, sales analysis, and margin reporting
• Deep understanding of e-commerce KPIs including sales performance by SKU/brand/vendor, promotional effectiveness, and pricing dynamics
• Experience with pricing analysis and strategy development, including competitive positioning and price elasticity modeling
• Proven track record of building and maintaining dashboards and reporting
• Strong SQL skills with ability to work with complex data structures and large datasets
• Experience with DBT, Snowflake and advanced Python techniques is a strong plus
• Demonstrated enthusiasm for leveraging AI and innovative analytical approaches
• Exceptional problem-solving abilities with experience in opportunity sizing and impact analysis
• Strong communication skills with ability to partner effectively with both technical and non-technical stakeholders
• Experience with SKU rationalization, assortment planning, or category management is highly desirable

How You Will Make An Impact

• Own and evolve the entire e-commerce reporting suite, including dashboards for net sales, margin analysis, and performance metrics across divisions, brands, categories, and SKUs
• Lead the exploration and development of Babylist's pricing strategy for 2026, including research into pricing tools, competitive analysis, and recommendation of strategic direction
• Partner with the Senior Financial Analyst to conduct impact analysis and opportunity sizing for new initiatives, particularly in growth categories and subscription programs
• Analyze registry penetration data to identify category growth opportunities and inform merchandising strategies
• Support good-better-best assortment planning initiatives by providing granular analysis on pricing segments and market positioning
• Develop sophisticated simulations and models to evaluate pricing scenarios and promotional strategies
• Leverage competitive pricing data from registry sources to inform market positioning and pricing decisions
• Create actionable insights from complex analyses to drive category-specific growth initiatives
• Build frameworks for evaluating and tracking new e-commerce initiatives from inception through implementation

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work/life balance is a real thing here
• We believe technology and data can solve hard problems
• AI plays a meaningful role in how we work, create, and scale—embedded in our tools and decision-making to support innovation
• We believe in exceptional management
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits including company-paid health, dental, and vision insurance, parental leave, and 401(k) with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Compensation & Benefits

Babylist follows a market-based compensation approach. Starting salary range for this role is $166,207.00 to $199,407.00, with location, experience, and qualifications considered. In addition to competitive pay, we offer equity, bonus opportunities, and a comprehensive benefits package.

Interview Process & Data Use

Babylist uses AI to transcribe interviews for a fair and consistent hiring process. Transcripts are confidential and used solely for evaluation purposes in compliance with data privacy laws. By applying, you acknowledge and consent to this use.

Official Communication

All application communications will come from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraud and verify opportunities on our careers page.

EEO & Disclosures

Babylist is an equal opportunity employer. We encourage applicants of all backgrounds. This posting includes required or legally mandated statements related to non-discrimination and accessibility. If you believe you belong to protected categories, you may voluntarily disclose relevant information as part of equal opportunity reporting.