Senior CX Practice Leader: Strategy, Delivery & Growth

Virtusa; Piscataway Township (NJ); On-site; USD 200,000 - 320,000; Full time

Job summary

Virtusa is seeking a CX Practice Leader to shape end-to-end customer and marketing experience transformations across industries. You will lead strategy, offerings, and client engagements, integrating Adobe Experience Cloud with data and personalization to deliver measurable business value.

You will build a global team, drive innovation, and partner with alliances to scale the CX practice and achieve growth targets.

Qualifications

• 12+ years in digital marketing, CX, or IT transformation.
• Deep expertise in at least one major CX platform (Adobe preferred).
• Technical proficiency in CMS, campaign automation, personalization, CDPs, analytics.
• Strong marketing strategy and data architecture knowledge.
• Experience leading global teams and managing stakeholders.
• Familiarity with Agile, DevOps, and cloud platforms.
• Adobe Experience Manager certification is a strong plus.
• Focus on sales targets as MBOs and mentor the team.

Responsibilities

• Define and execute a comprehensive CX and marketing transformation strategy.
• Build and scale the CX practice for growth and profitability.
• Represent the firm as a thought leader in forums and client discussions.
• Engage with senior client stakeholders as trusted advisor on digital experience.
• Provide consulting in personalization, omnichannel orchestration and content strategy.
• Lead CX maturity assessments, roadmap development, and platform evaluations.
• Oversee design and delivery of scalable CX solutions across CMS, marketing automation, CDPs, and analytics.
• Ensure architecture best practices, performance, and secure development.
• Drive upsell/cross-sell and support strategic alliances with partners.
• Define delivery governance and KPIs for ROI realization.

Skills

CX strategy

Adobe Experience Cloud

Ecosystem knowledge

CMS

Campaign automation

Personalization

Data architecture

Global leadership

Business acumen

Agile/DevOps

Cloud platforms

Communication

Tools

AEM

Salesforce Marketing Cloud

Sitecore

Tealium

Adobe Campaign

Job description

Virtusa is seeking a CX Practice Leader to shape end-to-end customer and marketing experience transformations across industries. You will lead strategy, offerings, and client engagements, integrating Adobe Experience Cloud with data and personalization to deliver measurable business value.

You will build a global team, drive innovation, and partner with alliances to scale the CX practice and achieve growth targets.