Senior Customer Marketing Manager (Fully Remote)

Panopto; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Panopto is building and expanding its customer marketing function, creating scalable programs that turn customer success into compelling proof and drive retention and expansion. The role will own customer storytelling and advocacy, sourcing case studies, testimonials, video stories, and quantified outcomes to support marketing and sales.

The candidate will partner with cross-functional teams across Product Marketing, Customer Success, Sales, and Marketing Ops to deliver lifecycle campaigns,

Responsibilities

• Establish and grow Panopto's customer marketing function, building scalable programs that turn customer success into compelling proof and drive retention and expansion.
• Own customer storytelling and advocacy, sourcing case studies, testimonials, video stories, and quantified outcomes to support marketing and sales.
• Partner with cross-functional teams across Product Marketing, Customer Success, Sales, and Marketing Ops to deliver lifecycle campaigns, reference programs, and measurable customer engagement.

Job description

• Establish and grow Panopto's customer marketing function, building scalable programs that turn customer success into compelling proof and drive retention and expansion.
• Own customer storytelling and advocacy, sourcing case studies, testimonials, video stories, and quantified outcomes to support marketing and sales.
• Partner with cross-functional teams across Product Marketing, Customer Success, Sales, and Marketing Ops to deliver lifecycle campaigns, reference programs, and measurable customer engagement.