Senior Customer Marketing Manager

salesforce.com, inc.; California (MO); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Salesforce is seeking a Senior Customer Marketing Manager to own customer stories end-to-end, turning customer results into compelling content for sellers and events. You will recruit speakers, build assets, manage partnerships across Sales, Customer Success, Events and Product Marketing, and ensure stories reach channels used by Salesforce sellers.

This role emphasizes writing, interviewing, and program management, with opportunities to scale advocacy programs and support Dreamforce and other

Qualifications

• 6+ years in customer marketing or related B2B SaaS marketing role.
• Track record of sourcing customer stories and managing customer relationships from first outreach through publication or event appearance.
• Excellent writing and interviewing skills, and ability to turn a customer’s experience into a clear story.
• Strong project management skills to keep multiple stories, approvals, assets, and events moving.
• Sound judgment when working with customers, account teams, executives, and brand approvals.
• Collaborative approach across Sales, Customer Success, Events, Product Marketing, and corporate customer marketing teams.

Responsibilities

• Own the customer story pipeline: identify customers with strong results and distinctive use cases, partner with account teams to validate each opportunity, secure participation, prepare interviews, and write and publish the resulting stories.
• Turn every story into reusable assets, including landing pages, social copy, slides, and internal promotions, and keep the customer story page and logos current.
• Recruit and prepare customer speakers for events ranging from webinars to Dreamforce, owning outreach and coordination through the event.
• Build relationships and secure approvals to feature customer brands in product demos at events worldwide.
• Expand the roster of customer stories beyond technology to include other industries.
• Maintain a reliable database of customer advocates, product adoption, and approved use cases for quick reference by executives and teams.
• Maintain customer story slides and deal win slides for enablement and live deal cycles.
• Partner with Salesforce customer marketing team to bring Qualified customers into larger activations and channels used by Salesforce sellers.

Skills

Customer marketing

Customer advocacy

Writing & interviewing

Project management

Cross-functional collaboration

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Qualified is the leading Agentic Marketing Platform for B2B pipeline generation, and our AI SDR Agent, Piper, sits at the center of it. As our Senior Customer Marketing Manager, you'll own customer marketing end to end, turning customer results into stories that help sellers win, from a sales conversation to a Dreamforce stage.

What You'll Actually Be Doing

• Own the customer story pipeline: identify customers with strong results and distinctive use cases, partner with account teams to validate each opportunity, secure participation, prepare interviews, and write and publish the resulting stories
• Turn every story into reusable assets, including landing pages, social copy, slides, and internal promotions, and keep the customer story page and featured logos current with the strongest brands and proof points
• Recruit and prepare customer speakers for events ranging from webinars to Dreamforce, owning outreach, prep documents, and coordination through the event, then convert each appearance into promotional content
• Build relationships and secure approvals to feature customer brands in product demos at events worldwide, helping audiences see Piper in a real customer context
• Expand the roster of customer stories beyond technology, finding advocates in new industries to show how Qualified drives value across different businesses
• Maintain a reliable database of customer advocates, product adoption, and approved use cases so executives and teams can quickly find relevant customers and capabilities like Piper Video and Piper Email
• Maintain customer story slides and deal win slides for enablement and live deal cycles so teams can tell a relevant, credible customer story
• Partner with the Salesforce customer marketing team to bring Qualified customers into larger activations and make our stories accessible through the channels Salesforce sellers already use

You're Our Person If...

• You have 6+ years in customer marketing, customer advocacy, or a related B2B SaaS marketing role
• You have a track record of sourcing customer stories and managing customer relationships from first outreach through publication or event appearance
• You have excellent writing and interviewing skills, and can find the compelling angle in a customer's experience and turn it into a clear story
• You have strong project management skills and can keep multiple stories, approvals, assets, and events moving at once
• You use sound judgment when working with customers, account teams, executives, and brand approvals
• You take a collaborative approach to working across Sales, Customer Success, Events, Product Marketing, and corporate customer marketing teams

Even Better If...

• You're familiar with Salesforce
• You have experience building customer advocacy programs at scale

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates' resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $1,432,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.