Senior CRM Strategist

Hudson Rouge; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

An established industry player seeks a Senior CRM Strategist to enhance loyalty and retention for a prestigious automotive brand. This role combines creativity and analytical prowess to craft innovative strategies that resonate across digital and experiential campaigns. Collaborating with diverse teams, you'll map consumer journeys, develop membership programs, and leverage market insights to drive brand differentiation. Join a dynamic team in a hybrid work environment, where your contributions will shape the future of luxury marketing and communications. If you're passionate about consumer engagement and strategic thinking, this opportunity is perfect for you.

Qualifications

• 3-5+ years in loyalty and retention program development.
• Deep understanding of consumer behavior and cultural trends.

Responsibilities

• Lead development of owner strategies for loyalty and retention.
• Analyze data to inform strategies and uncover growth opportunities.

Skills

Owner Strategy Development

Customer Journey Mapping

CRM and 1:1 Marketing

Market & Consumer Insights Analysis

Client Collaboration

Thought Leadership

Performance Measurement

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

CRM Software

Digital Marketing Platforms

Job description

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Who is Hudson Rouge?

Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands. It is the exclusive agency of record for the Lincoln Automotive business across all channels. The agency combines brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. With offices in New York, Detroit, Shanghai, Toronto, and Mexico City, the team cares for each other and their clients. Hudson Rouge prides itself on doing the un-usual and seeks unusual talent—people excited about doing their best work and growing with the company.

About The Job

Reporting to the CSO, the Senior Strategist will support the strategic direction for a well-known automotive brand. The role requires creativity, analytical thinking, and market insight. Collaborating with creative, account, and data teams, the strategist will ensure strategies are culturally relevant and aligned with consumer behavior. The goal is to craft strategies that drive innovation, differentiate the brand, and resonate across all touchpoints, from digital to experiential campaigns.

What You'll Do

1. Owner Strategy: Lead the development of owner strategies to build loyalty and retention among automotive brand owners.
2. Customer Journey Mapping: Partner with analytics teams to map consumer journeys and identify key touchpoints for meaningful engagement.
3. CRM and 1:1: Develop and optimize membership reward programs and incentives, packaging owner benefits via direct marketing.
4. Market & Consumer Insights: Analyze data, research trends, and extract insights to inform strategies and uncover growth opportunities.
5. Client Collaboration: Build strong partnerships with clients, translating business objectives into actionable strategies.
6. Thought Leadership: Stay ahead of industry and cultural trends, contributing to the agency's strategic vision.
7. Performance Measurement: Develop KPIs, monitor campaign performance, and iterate strategies for measurable impact.

What We're Looking For

1. 3-5+ years of experience in owner, loyalty, and retention program development (agency or client-side).
2. Experience with automotive, luxury, or premium brands is highly desirable.
3. Deep understanding of consumer behavior, cultural trends, and digital ecosystems.
4. Ability to transform data and insights into compelling brand narratives.
5. Strong collaboration, interpersonal, and influencing skills.
6. Excellent presentation skills with the ability to tell a compelling story backed by data.
7. Familiarity with CRM, digital platforms, and multi-channel campaigns.

The salary range is $60,000—$140,000 USD, with individual compensation based on various factors. The company offers a competitive benefits package. The work environment is hybrid, with teams in the office an average of four days a week. Hudson Rouge is an equal opportunity employer committed to diversity and inclusion.