Senior CRM Product Manager - Live Games (Hybrid/Remote)

Scopely; United States; Hybrid; USD 140,000 - 190,000; Full time

Job summary

Scopely is seeking a CRM Product Manager to define the product vision for our live-service mobile game communications. You will own the CRM roadmap and lead cross-functional teams to deliver personalised, timely messaging across channels at scale.

You will shape player engagement, retention, and value by leveraging data, experimentation, and evolving CRM capabilities such as segmentation, automation, and content orchestration. Experience in gaming or mobile apps is preferred.

Qualifications

• Proven experience in product management or a closely related product discipline.
• Background in gaming strongly preferred, with experience in entertainment or mobile apps also relevant.
• Strong understanding of player lifecycle and contact strategy.
• Analytical mindset with confidence using data to identify opportunities and guide decisions.
• Strong cross-functional collaboration skills and comfort operating in a fast-paced environment.
• Player-first mindset with a drive to keep improving product and communication strategies.

Responsibilities

• Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling.
• Translate behavioural, business, and market insights into priorities.
• Identify opportunities to improve engagement, retention, reactivation, and player value across channels.
• Champion contextual, personalised, player-first communication across the org.
• Lead discovery and ideation to surface player needs and team pain points.
• Provide clear direction, requirements, and success criteria from discovery through launch.
• Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, and orchestration.
• Partner with analytics to monitor program effectiveness and drive data-driven improvements.
• Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix.

Skills

Product management

Gaming industry

Data-driven decisions

Cross-functional collaboration

Player lifecycle

Tools

Braze

Looker

Job description

Scopely is seeking a CRM Product Manager to define the product vision for our live-service mobile game communications. You will own the CRM roadmap and lead cross-functional teams to deliver personalised, timely messaging across channels at scale.

You will shape player engagement, retention, and value by leveraging data, experimentation, and evolving CRM capabilities such as segmentation, automation, and content orchestration. Experience in gaming or mobile apps is preferred.