Senior Creative Video Strategist (Paid Ads)

Golden Pet Brands; Northern (KY); A distancia; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Healthcare coverage

Annual bonus

401k match

Mental health days

Descripción de la vacante

Golden Pet Brands is seeking a Senior Creative Video Strategist to write, direct, and produce direct response video ads across FB/IG, YouTube, TikTok and more for pet health, food, and beauty brands.

You will lead the creative process from ideation to testing, mentor a Junior Story Producer, and partner with the Media Buying team to optimize performance. Remote role for USA-based candidates.

Formación

• Exceptional non-fiction storytelling skills (broadcast journalism, documentary filmmaking).
• Exceptional copywriting skills.
• Mastery of on-set creative leadership.
• Ability to market health and wellness products in fresh, creative ways.
• Deep understanding of digital mediums.
• Self-starter who collaborates well with teams.
• Ability to work in fast-paced environments.
• Management and mentorship experience with success.

Responsabilidades

• Oversee the creative execution of short-form and long-form marketing videos from ideation to testing and optimization.
• Conceptualize angles, write scripts, oversee on-set execution, and supervise editors for final edits and deliveries.
• Conduct on-camera interviews with brand experts and customers for testimonials.
• Collaborate with videographers to gather assets and direct shoots for B-roll.
• Analyze performance data to inform incremental video optimizations.
• Own storytelling contributions for one or more brands/offers.
• Mentor a Junior Story Producer and improve their output.
• Coordinate communications between storytellers and stakeholders on testing pipelines.
• Report brand/offers performance to Creative Directors.

Conocimientos

Storytelling

Copywriting

On-set leadership

Digital marketing

Mentorship

Team collaboration

Educación

Bachelor's Degree in Writing/Film/Related Field

Descripción del empleo

Creating a world where pets live longer, healthier lives, from their very first meal.

Learn more about our brands.

We're Looking For A: Senior Creative Video Strategist (Paid Ads)

Location: Remote (USA)

What You'll Be Doing:As the Senior Creative Video Strategist at Golden Pet Brands, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.

• Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
• Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand "gurus" and customers (ie testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.
• Informally mentor/manage a Junior Story Producer and improve their creative output.
• Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
• Regularly report on brand/offers performance to ACD and/or CD.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).
• Exceptional copywriting skills.
• Mastery of on-set creative leadership.
• Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
• Deep understanding of digital mediums.
• A highly creative self-starter who can work both independently and collaborate well with different teams.
• Ability to work in a fast-paced and ever-changing environment.
• Management and mentorship experience with evidence of success.
• Preferred Education: Bachelor's Degree in Writing, Film, or a related field.

• Required Experience:

  • 5-7 years writing & directing in a visual medium.

• Preferred Experience:

  • 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.
  • Management experience.

Golden Perks & Benefits:

• Comprehensive healthcare coverage – We cover100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional developmentopportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over$9 million to date.
• Potential for quarterly KPI bonuses.

The base salary range is $90,000-$120,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.