Senior Creative Video Strategist (Paid Ads)

Golden Pet Brands; Los Angeles (CA); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Annual bonus

401k match up to 3.5%

Comprehensive healthcare coverage (100

Remote-friendly

Job summary

Golden Pet Brands seeks a Senior Creative Video Strategist to lead direct response video ads across social platforms. You will write, direct, and produce content for health and wellness products, coordinating with media buying teams.

Role requires storytelling excellence, on-set leadership, and the ability to test and optimize campaigns in a fast-paced, remote environment.

Qualifications

• 5-7 years writing & directing in a visual medium.
• Experience in paid ads across FB/IG, YouTube, TikTok.
• Strong non-fiction storytelling and copywriting skills.

Responsibilities

• Write, direct and produce direct response video ads for multiple social platforms.
• Oversee creative execution from ideation to testing and optimization.
• Conceptualize angles, write scripts, and supervise editors on final edits.
• Mentor a Junior Story Producer and coordinate with stakeholders on offers.

Skills

Storytelling

Copywriting

On-set leadership

Video ads strategy

Data-driven optimization

Mentorship

Strategic marketing

Digital media understanding

Education

Bachelor’s Degree in Writing, Film, or related field

Job description

Senior Creative Video Strategist (Paid Ads)

Remote

Creating a world where pets live longer, healthier lives, from their very first meal.

Location: Remote (USA)

What You’ll Be Doing:As the Senior Creative Video Strategist at Golden Pet Brands, you will write, direct, and produce direct response video ads that acquire new customers across FB/IG, YouTube, TikTok and other social channels for brands that sell supplements, pet food, and beauty products directly to consumers.

• Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
• Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.
• Informally mentor/manage a Junior Story Producer and improve their creative output.
• Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
• Regularly report on brand/offers performance to ACD and/or CD.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Exceptional non-fiction storytelling skills (ie broadcast journalism, documentary filmmaking).
• Exceptional copywriting skills.
• Mastery of on-set creative leadership.
• Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
• Deep understanding of digital mediums.
• A highly creative self-starter who can work both independently and collaborate well with different teams.
• Ability to work in a fast-paced and ever-changing environment.
• Management and mentorship experience with evidence of success.
• Preferred Education: Bachelor’s Degree in Writing, Film, or a related field.

Required Experience:

• 5-7 years writing & directing in a visual medium.

Preferred Experience:

• 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience.
• Comprehensive healthcare coverage – We cover100% of premiumsfor medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days,an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with ourEmployee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usagefor eligible employees.
• Professional developmentopportunitieswith mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over$9 millionto date.
• Potential for quarterly KPI bonuses.

The base salary range is $90,000-$120,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, ( [e-mail] ) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will neversend you checks, or ask you to disclose personal financial details.

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