Senior Creative Strategist, Performance Marketing Marketing - California - Full Time - Remote

Cantina, Inc.; California; Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity

Medical dental vision insurance

42 days PTO

Parental leave

401(k)

Lunch in office

Job summary

Cantina, Inc. is seeking a Senior Creative Strategist to lead performance marketing and AI-driven creative initiatives.

You'll shape concept-driven ads, manage agencies and in-house teams, and drive scalable campaigns across Meta, TikTok, YouTube, and more. You bring 5+ years of creative leadership in performance marketing, a strong portfolio of high-performing short-form video, and a data-informed approach to optimize creative and CPIs.

Qualifications

• 5+ years in creative direction for performance marketing.
• Experience building testing frameworks and production pipelines at scale.
• Active use of AI tools, automation, and workflows.
• Data fluency: translate insights into creative direction.

Responsibilities

• Produce and direct scaled creative across performance surfaces with multi-million dollar ad spend.
• Develop performance creative concepts built on Cantina as a product and use-cases.
• Build and own processes for high-volume, iterative ads leveraging traditional and AI production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track and iterate on top concepts.
• Set inputs across testing plans to optimize creative.
• Manage external agencies and cross-functional teams for high-quality output.
• Lead regular creative brainstorms, reviews, and leadership presentations.
• Oversee QC for in-house and external creatives with scalable review processes.
• Stay up-to-date on technologies and best practices in performance creative.

Skills

Creative direction

Performance marketing

AI tools

Data fluency

Campaign analytics

Tools

AI tools

Automation workflows

Job description

Senior Creative Strategist, Performance Marketing

Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.

If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!

About the role

Cantina’s marketing team is expanding! We're looking for a Senior Creative Strategist with expertise in both traditional and AI-based performance ad production and a track record of systematically developing concept-driven ads at scale that lower CPIs. In this role, you'll manage external agencies and in-house creative teams to deliver high-impact creative that drives users to download and become engaged users in Cantina.

The Senior Creative Strategist, Performance Marketing will drive the creative quality and strategic direction of our paid performance marketing campaigns.

What you'll do

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
• Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
• Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
• Set the creative inputs across creative testing plans to optimize creative.
• Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
• Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
• Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
• Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

What you'll bring

• 5+ years of experience in creative direction for performance marketing
• Experience building creative testing frameworks and production pipelines at scale
• Bias for clear systems and processes
• Active use of AI tools, automation, and workflows
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
• Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams
• Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

Compensation

The anticipated annual base salary range for this role is between $150,000-$200,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including:
  • 15 PTO days
  • 10 sick days
  • 15 company holidays
  • 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• Lifestyle spending account – $500/month to use however you’d like
• Complimentary lunch and snacks for in-office employees
• One Medical membership, and more!