Senior Creative Strategist - Healthcare

Chewy; Plantation (FL); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading pet eCommerce company in Plantation, Florida is seeking a skilled individual for a creative strategy role. You will drive campaign strategies and collaborate with cross-functional teams while mentoring junior strategists. The ideal candidate will have over 7 years of experience in creative strategy and a strong ability to analyze data to inform decision-making. This position offers an opportunity to impact prominent campaigns and work in a dynamic team environment.

Qualifications

• 7+ years of experience in creative strategy, brand strategy, content strategy, or similar roles.
• Strong creative thinking and conceptualization skills.
• Solid analytical skills and comfortable working with data.
• Excellent verbal and written communication skills.
• Proven track record managing complex multi-channel campaigns.
• Ability to manage stakeholder feedback and resolve conflicts.

Responsibilities

• Lead development of creative strategies and campaigns across multiple channels.
• Collaborate with creative teams to align concepts with strategy.
• Analyze market data and performance metrics to inform brief development.
• Present proposals and strategic concepts to stakeholders.
• Mentor junior strategists and provide constructive feedback.

Skills

Creative strategy

Analytical skills

Communication skills

Project management

Mentoring

Job description

Overview

You’ll serve as a high‑impact individual contributor on the creative strategy team, translating brand and business goals into compelling, data‑informed creative campaign strategies. You will drive strategic thinking, own major initiatives or client‑facing projects, and act as a bridge between the C‑level creative lead and more junior strategists.

What You’ll Do

• Work closely with creative teams (design, copy, studio), but won't personally create the assets. You will collaborate with creative teams to ensure concepts and assets align with the strategy.
• Lead development of creative strategies, campaigns, and content plans across channels (digital, social, video, experiential, etc.).
• Analyze market data, consumer insights, and performance metrics to shape and iterate brief development, creative strategies and creative concepts.
• Support marketing partners to build strong creative briefs and strategic documentation that guide creative teams (designers, writers, producers) and other stakeholders.
• Present strategic proposals and campaign concepts to internal stakeholders or clients, summarizing rationale, expected outcomes, and gaining alignment.
• Lead cross functional kick off meetings for creative campaigns.
• Ensure media and marketing alignment for campaign creative strategy.
• Ensure creative campaigns deliver on brief from strategy and concept through to delivery, ensuring alignment with business objectives, brand voice, and timelines.
• Mentor and provide guidance to more junior strategists, offering feedback, direction, and support.
• Stay abreast of industry and media trends, competitive landscape, and emerging channels — using that knowledge to inform creative strategy, innovation, and differentiation. Collaborate cross-functionally with marketing, product, analytics, design, and other teams to ensure integrated, cohesive, high-quality output.

What You’ll Need

• 7+ years of experience in creative strategy, brand strategy, content strategy, or similar roles (agency or in-house).
• Strong creative thinking and conceptualization skills — ability to generate original, high-impact ideas grounded in business and user insights.
• Solid analytical skills — comfortable working with data, interpreting performance metrics, deriving insights, and using data to inform creative decisions.
• Excellent communication skills — written and verbal; able to build compelling decks, briefs and present strategically to stakeholders at all levels.
• Proven track record managing complex campaigns (multi-channel, multi-stakeholder), delivering on time and meeting objectives.
• Manage stakeholder and Creative leadership feedback, resolve conflicts and direct creative team on how to manage feedback.
• Manage creative leadership review cycles and feedback.
• Ability to lead projects end-to-end and provide mentorship to junior team members.

Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [e-mail].

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