Senior Creative Director, Copy - Brand & Integrated Campaigns

Verizon Communications; New York (NY); On-site; USD 126,000 - 219,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Paid time off

Job summary

Verizon Communications in New York, NY seeks a visionary Senior Creative Director, Copy to lead the verbal direction for major integrated campaigns and maintain brand voice across channels.

You will champion AI-augmented workflows, oversee high-budget shoots, mentor creative teams, and ensure cross-functional alignment that delivers bold, culturally resonant ideas at scale.

Qualifications

• Bachelor’s degree or four or more years of work experience required.
• Ten or more years of relevant experience required, demonstrated through work, military experience, or specialized training.
• Experience within top-tier advertising agencies or world-class in-house creative teams with award-winning ATL and integrated work.
• Extensive experience leading high-budget commercial shoots and working with top-tier directors and production houses.
• Experience managing creative for a major Fortune 100 brand with ability to move an enterprise with startup agility.
• Experience developing big, integrated brand platforms across film, OOH, digital, social and emerging channels.

Responsibilities

• Orchestrate the verbal direction for full-funnel, integrated campaigns ensuring a singular high-impact brand voice.
• Spearhead AI-augmented creative workflows to transform traditional processes and enable rapid concept iteration.
• Architect scalable in-house creative capabilities to deliver best-in-class ideas with speed and agility.
• Cultivate cross-functional synergy as a strategic bridge between business units and brand teams.
• Mentor and develop creative talent in storytelling, writing, and next-gen technology.
• Translate consumer insights into compelling ideas that drive measurable impact.

Skills

Brand storytelling

Creative leadership

Campaign strategy

AI-augmented workflows

Education

Bachelor’s degree or four+ years of experience

Job description

Senior Creative Director, Copy – Brand & Integrated Campaigns

• New York, New York

Job ID: R-1100913

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

We are looking for a visionary Senior Creative Director, Copy to serve as a primary catalyst for our new. In this role, you will lead the conceptual and verbal direction for major integrated Above-The-Line (ATL) campaigns, ensuring speed to market and scaled delivery without compromising brand stewardship or creative excellence. You are a master storyteller and conceptual thinker who thrives on finding big, culturally resonant ideas, sharpening how a brand speaks, elevating in-house creative and driving agile, cross-functional alignment.

AI as Your Creative Co-Pilot: We are building an AI-integrated ecosystem where technology acts as a force multiplier for human creativity. In this role, you will champion agentic workflows and advanced GenAI solutions across the creative development pipeline—from brainstorming and rapid concept exploration to copy iteration and content development. By embedding AI into our daily practices, you will eliminate operational friction, smash production bottlenecks and give creative teams more time and freedom to focus on what matters most: original thinking and exceptional ideas.

Responsibilities include:

• Orchestrate Unified Brand Ecosystems: Lead the conceptual and verbal evolution of full-funnel integrated campaigns, ensuring every touchpoint - from broadcast and OOH to social-first experiences - connects to a singular, high-impact brand idea and voice.
• Institutionalize AI-Augmented Creative Workflows: Spearhead the adoption of agentic AI within the creative pipeline to transform traditional ways of working, shifting focus from manual execution toward higher-level conceptual thinking, rapid exploration and creative iteration.
• Architect Scalable In-House Creative Capabilities: Move beyond agency reliance by building and refining in-house creative frameworks that deliver best-in-class ideas and executions with unprecedented speed and operational agility.
• Cultivate Cross-Functional Synergy: Act as a strategic bridge between disparate Business Units and brand teams, breaking down silos to ensure conceptual, visual and verbal consistency across the enterprise.
• Elevate Creative Talent & Culture: Build a future-ready team through mentorship in conceptual thinking, writing, storytelling and next-gen technology, fostering an environment of experimentation, creative ambition and intellectual curiosity.
• Drive Data-Informed Cultural Relevance: Translate consumer insights, cultural signals and performance analytics into compelling ideas and narratives that resonate in culture, ensuring work is not just entertaining, but strategically engineered to drive measurable impact.

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Ten or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience within top-tier advertising agencies or world-class in-house creative teams, with a heavily decorated portfolio showcasing award-winning ATL and integrated work.
• Extensive experience leading high-budget commercial shoots, lifestyle photography, and working closely with top-tier directors and production houses.
• Experience navigating, scaling and delivering high-stakes creative for a major Fortune 100 brand. You know how to make a massive enterprise move with the agility of a startup.
• Experience developing big, integrated brand platforms and translating them across film, OOH, digital, social and emerging channels without diluting the core idea.

Even better if you have one or more of the following:

• Proven experience navigating, scaling, and delivering high-stakes creative for a major Fortune 100 brand. You know how to make a massive enterprise move with the agility of a startup.
• An exceptional command of ideas, language, storytelling, humor, dialogue, scripts, headlines and brand voice. You know how to find the simplest, sharpest expression of an idea—and how to make every word earn its place.
• You are zero-ego, highly collaborative, and deeply invested in the growth of your team.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

• medical
• dental
• vision
• short and long term disability
• basic life insurance
• supplemental life insurance
• AD&D insurance
• identity theft protection
• pet insurance
• group home & auto insurance
• matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.

Marketing is an exciting and dynamic field that offers endless opportunities for creativity, innovation, and professional growth. As a marketer, you will have the chance to develop and implement strategies that connect products and services with the people who need them most.

You will learn how to analyze consumer behavior, create compelling campaigns, and measure the success of your efforts. Whether you're interested in branding, advertising, digital marketing, or public relations, a career in marketing can take you in many different directions, and it offers the potential for a high-energy, fast-paced, and ever-changing work environment.

Stay in touch.

Even if you’re not a V Teamer (yet), we’d love to keep you in the loop. We can’t help it—connection is kind of our thing. So be sure to sign up to become part of our network.