Senior Copywriter

Verizon; New York (NY); Hybrid; USD 92,000 - 159,000; Full time

Benefits offered by this job

Health and wellness benefits

Matched 401(k) savings plan

Paid holidays

Personal days

Paid parental leave

Adoption assistance

Tuition assistance

Job summary

Verizon is seeking a dynamic Copywriter to shape the narrative for high-profile brand campaigns. You will report to the Senior Creative Director, Copy, and collaborate closely with art direction to deliver bold verbal concepts.

You’ll champion GenAI as a creative co-pilot to accelerate brainstorming, prototyping, and storytelling while maintaining authentic human voice across channels. Hybrid work includes some in-office days.

Qualifications

• Bachelor's Degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through work and/or military experience.

Responsibilities

• Execute Big ATL & Integrated Work: Partner on the concepting and execution of groundbreaking, full-funnel integrated campaigns with emphasis on top-tier broadcast, digital, and out-of-home media.
• Champion Social-First Thinking: Infuse campaigns with native social media DNA and craft voices that stop the scroll and drive cultural conversation.
• The Collaboration Dynamic: Work with art direction to co-create projects from brief to production with tight visual and verbal synergy.
• Refine Your Craft: Learn from Sr. CD Copy and push the boundaries of verbal output.
• Push Brand Boundaries: Evolve Verizon's brand voice while honoring core principles.
• Articulate Your Vision: Present and defend copy choices to creative directors and stakeholders.

Skills

Copywriting

Brand voice

Storytelling

Collaboration

Concept development

Education

Bachelor's Degree

Job description

When you join Verizon
You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What You’ll Be Doing…

We are looking for a dynamic, highly collaborative Copywriter to help drive the narrative and verbal charge for our highest-profile brand and integrated Above-The-Line (ATL) campaigns. This isn't a role for a passive writer; it’s for a hands-on wordsmith who thrives in the trenches of big-idea concepting and possesses the writing genius to execute them flawlessly.
You will report directly to the Senior Creative Director, Copy, receiving dedicated mentorship to fast-track your growth while ensuring our verbal output remains unmatched. You will partner closely with art direction counterparts, working as a tight team to bring our biggest narrative swings to life.

AI as Your Creative Co-Pilot

We don't just adopt technology; we pioneer it. At Verizon, we believe AI shouldn’t replace human genius—it should liberate it. In this role, you won't just tolerate GenAI; you will champion it to supercharge our creative development pipeline. We leverage advanced AI tools to accelerate brainstorming, execute rapid visual prototyping, and smash through routine generation bottlenecks. We expect you to treat AI as an expansive, collaborative canvas—using it to test the boundaries of "what if" at lightning speed, freeing up your team to focus on what matters most: deeply human, authentic, and jaw-dropping storytelling.

Responsibilities Include

• Execute Big ATL & Integrated Work: Partner on the concepting and execution of groundbreaking, full-funnel integrated campaigns with a massive emphasis on top-tier broadcast, digital, and out-of-home media.
• Champion Social-First Thinking: Infuse every campaign with native social media DNA. We don't just adapt TV spots for social platforms; we want you to invent voice and narrative formats that stop the scroll and drive cultural conversation.
• The Collaboration Dynamic: Partner seamlessly with art direction counterparts to co-create projects from initial brief through production, ensuring tight visual and verbal synergy.
• Refine Your Craft: Actively engage with and learn from the Sr. CD Copy, taking accountability for your conceptual development and pushing the boundaries of your verbal output.
• Push Brand Boundaries: Honor the foundational principles of the Verizon brand while constantly finding fresh, daring ways to evolve its verbal identity and brand voice.
• Articulate Your Vision: Confidently present, defend, and articulate your copy choices and narrative strategies to internal creative directors and cross-functional stakeholders.

What We’re Looking For…

You’ll need to have:

• Bachelor's Degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through work and/or military experience.

Even Better If You Have

• Five or more years of experience within top-tier advertising agencies or world-class in-house creative teams, with a standout portfolio showcasing strong ATL and integrated work.
• Experience working with major, recognizable brands. You know how to write creatively within established brand guidelines while maintaining the agility of a startup.
• A deep, uncompromising passion for storytelling, scriptwriting, voice development, and conceptual copy execution. You know what resonates, and more importantly, why it works.
• Direct experience participating in commercial shoots, directing voiceover talent, and collaborating throughout the post-production workflow to bring the script to life.
• You are zero-ego, highly collaborative, hungry to learn, and deeply invested in pushing the creative work forward.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits And Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.