Senior Creative Director, Brand Strategy (Remote)

IPSY; Los Angeles (CA); Hybrid; USD 175,000 - 235,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) plan with company match

Paid Time Off

Work from home flexibility

Free IPSY Extra subscription

Learning & development programs

Job summary

IPSY is seeking a Senior Director, Creative to own the brand's visual language, tone, and storytelling, and to lead the in-house team across photography, graphic design, and copywriting.

The role partners with Brand Strategy and reports to the Head of Brand Marketing, ideally based in Los Angeles with a hybrid schedule in Santa Monica. A strong, executive-ready communicator is essential to elevate IPSY in a competitive beauty landscape.

Qualifications

• Senior-level creative leader with a proven ability to define strategy and visual language.
• Experience managing in-house creative teams across photography, graphic design, and copywriting.
• Strong executive-facing communication and brand governance.

Responsibilities

• Define and lead IPSY's creative strategy, visual language, tone, and storytelling across all channels.
• Direct and inspire a multidisciplinary in-house team in photography, graphic design, and copywriting.
• Ensure cohesive visual and tonal identity, including campaign and copy across channels.
• Collaborate with Brand Strategy to align creative with brand positioning and architecture.
• Modernize storytelling for digital-first formats reflecting Gen Z and Millennial beauty culture.
• Partner with Marketing, Product, Merchandising, and Brand Partnerships to support acquisition, engagement, and retention.

Skills

Creative leadership

Brand storytelling

People management

Cross-functional collaboration

Job description

IPSY is seeking a Senior Director, Creative to own the brand's visual language, tone, and storytelling, and to lead the in-house team across photography, graphic design, and copywriting.

The role partners with Brand Strategy and reports to the Head of Brand Marketing, ideally based in Los Angeles with a hybrid schedule in Santa Monica. A strong, executive-ready communicator is essential to elevate IPSY in a competitive beauty landscape.