Senior Creative Director

NDWA; New York (NY); Remote; USD 122,000 - 144,000; Full time

Job summary

A leading organization advocating for domestic workers seeks a Senior Creative Director to elevate their creative vision. This role involves managing a creative team and developing innovative marketing strategies that resonate with diverse audiences, requiring a strong background in graphic design and leadership.

Qualifications

• 8-10 years experience as a Creative Director or in senior creative leadership.
• Expertise in graphic design and visual storytelling.
• Strong understanding of video production.

Responsibilities

• Develop and drive brand and creative strategy.
• Oversight of creative outputs - graphics, videos, marketing.
• Manage and mentor a team of creative specialists.

Skills

Graphic design

Visual storytelling

Branding

Team management

Video production

Education

Bachelor's degree in relevant field

Tools

Adobe Creative Suite

Job description

• Please note that the review of applications started on May 27, 2025. Priority will be given to submissions made before this date, but all applications received after this date may still be considered.

Job Title : Senior Creative Director

Employee Type : Permanent

Reports To : VP, Brand, Marketing and Culture Change

Department : Content

Entity : NDWA

Salary : $122,000- $144,000

Work Location : Remote

Start Date : Open

BACKGROUND :

The National Domestic Workers Alliance (NDWA) is the leading national voice for dignity, respect, and recognition for domestic workers in the United States. NDWA was founded in 2007 by organizers and worker leaders in six cities representing nannies, house cleaners, and care workers, and now represents an alliance of more than 76 organizations across 22 states and 395,000 domestic workers nationally.

We envision a society where domestic work is valued as essential to our collective well-being, domestic workers are leaders in shaping the care sector, and domestic work jobs are good, economically secure jobs.

For over 15 years, we've worked to advance our mission by making domestic work visible. We've worked to pass policies that enable rights and higher wages for domestic workers across the country, changed public awareness and opinion about the dignity and value of care work, and built the capacity and leadership of domestic workers to organize and advocate for their rights.

We see the next era of our organization as an opportunity to move domestic work from newfound visibility towards transformation, and we're ready to elevate care workers to the essential workers of the 21st-century economy.

We're a multi-racial, multi-lingual organization building a powerful movement rooted in the human rights, dignity, and equality of domestic workers, care workers, immigrant women, and women of color.

POSITION SUMMARY :

We are looking for a visionary creative leader to have immediate impact as a force for social good.

The Senior Creative Director will lead and elevate NDWA's creative vision across our brands, campaigns and initiatives. As the head of the Creative Marketing Department, the Senior Creative Director will be an idea generator, a brand champion, and a content strategist who is able to translate high-level organizational strategy into sharp and compelling creative that inspires action, engagement, and community. This is a unique opportunity to grow and shape a dynamic, high-energy, agency-style creative team within a mission-driven organizationThe right candidate for this role will be highly generative and know how to bring a big idea to life through robust, multidisciplinary creative. This is a senior-level role that will manage and mentor a creative team and is also expected to be a visible and active organizational leader. This position reports to the VP, Brand, Marketing and Culture Change.

PRIMARY ROLES & RESPONSIBILITIES :

Develop and drive the organization's brand and creative strategy to support NDWA's narrative change and advocacy goals.

• Develop innovative marketing campaigns that inspire, educate, and motivate target audiences to action, overseeing the entire creative process from concept to execution.
• Ensure all creative outputs-graphics, videos, branding, marketing copy, and visual content- resonate with diverse audiences.
• Serve as a thought leader, staying informed about political, cultural, and design trends to keep the organization's creative efforts innovative and relevant.
• Brand Stewardship :

Maintain and evolve the organization's brand guidelines to ensure consistency and adaptability across all platforms and initiatives.

• Advocate for the integrity of the brand in every project and ensure that all creative materials reinforce the organization's voice and values.
• Content Creation & Oversight :

Lead the conceptualization, design, and execution of visual assets for campaigns, events, and organizational initiatives, including large-scale in-person activations, digital ads, social media content, websites, and videos.

• Guide the design team in creating visually impactful materials for print and digital formats, including reports, infographics, and branded collateral.
• Oversee the work of the video specialist to develop compelling short-form and long-form video content for a variety of platforms.
• Build the organization's editorial and copywriting functions, and integrate into the overall approach to creative content.
• Team Management :

Manage, mentor, and inspire a team of creative specialists, fostering a culture of collaboration, creativity, and excellence.

• Provide clear direction, constructive feedback, and professional development opportunities to team members.
• Oversee project timelines and resource allocation, ensuring efficient workflows and on-time delivery of high-quality creative assets.
• Serve as a senior member of the Brand, Marketing, and Culture Change Division, serving as a thought partner to the VP and working with the VP and other Division leaders to set and meet goals and foster a collaborative work environment.
• Cross-Functional Collaboration :

Work across the Division (Digital and Social Media departments and Culture Change team) to develop creative content.

• Work in partnership with the Communications and Campaigns teams to translate complex ideas, messages and policy priorities into visually engaging content.
• Ensure seamless production and distribution of creative assets.

QUALIFICATIONS :

• Proven (8-10 years) experience as a Creative Director or in a senior creative leadership role, ideally with experience leading mission-driven advocacy campaigns.
• Expertise in graphic design, visual storytelling, and branding, with a robust portfolio demonstrating a range of creative work.
• Strong understanding of video production, editing workflows, and best practices for multi-platform content.
• Demonstrated ability to lead and mentor creative teams, managing multiple projects and competing deadlines with ease.
• Flexible and adaptable leader who can work collaboratively across teams and with partners inside and outside the organization.
• Excellent communication and presentation skills, with the ability to translate strategic goals into actionable creative concepts.
• Passion for political advocacy and a deep understanding of the unique challenges and opportunities within the non-profit sector as well as 501c4s.
• Commitment to diversity, equity, and inclusion in all aspects of creative work and team management.
• Alignment with NDWA's vision and values, including a commitment to economic, racial, and gender justice.
• Ability to work and collaborate with diverse staff in person and remotely and as part of a high-performing team.

PREFERRED SKILLS :

• Experience with motion graphics and animation.
• Knowledge of accessibility standards and inclusive design practices.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and other industry-standard tools.

How to Apply : Please apply directly to the job posting. Additionally, applicants must respond to the below questions and submit a link to their portolio. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to be responded to.

NDWA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

NDWA is a union employer; this position is a senior management position.

NDWA participates in the E-Verify program and is an Equal Opportunity Employer.