Senior Creative Brand Copywriter Job at WPS Health Solutions in Hampton

WPS Health Solutions; Hampton (VA); Remote; USD 80,000 - 115,000; Full time

Job summary

A leading health insurance company is seeking a Senior Creative Brand Copywriter to develop impactful, on-brand marketing copy across multiple platforms. The role emphasizes collaboration with teams to ensure the messaging aligns with the company's strategic communication goals, offering competitive compensation and the flexibility of remote work.

Benefits

401(k) with immediate vesting

Day-one health, dental, and telehealth benefits

Performance bonuses and merit increases

Qualifications

• 7+ years in multi-channel marketing copywriting.
• Portfolio demonstrating big ideas and versatility.
• Experience with concept development for multi-platform campaigns.

Responsibilities

• Develop original and compelling copy for multi-channel marketing.
• Collaborate with teams to brainstorm ideas and craft messaging.
• Position may require occasional travel to Madison.

Skills

Editing

Proofreading

Grammar

Storytelling

Brand voice consistency

Education

Bachelor's degree or equivalent experience

Tools

Word

Pages

Keynote

PowerPoint

Job description

Our Senior Creative Brand Copywriter develops original, compelling, and on-brand copy that aligns with strategic communication objectives for multi-channel marketing materials. Provides effective, results-oriented copywriting across all digital and print channels to support sales, marketing, and WPS's overall business goals. Collaborates with teams and marketing staff to brainstorm ideas, craft impactful messaging, and develop creative marketing collateral that resonates with our target audience and drives successful results.

Salary Range

80,000 - $115K

The base pay offered may vary within this range based on your knowledge, skills, and experience.

Work Location

We are open to remote work in the following approved states : Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Texas, Virginia, Wisconsin. Occasional travel to Madison may be required.

Ideal Candidate

If you enjoy creating on-brand, results-driven promotional copy, collaborating creatively, and developing versatile, platform-specific content, this role may be right for you. You should have experience translating business strategies into engaging copy and maintaining a consistent brand voice across channels.

Minimum Qualifications

• Bachelor's degree or equivalent experience
• 7+ years in multi-channel marketing copywriting
• Strong editing, proofreading, and grammar skills
• Portfolio demonstrating big ideas, storytelling, and versatility
• Experience with concept development and multi-platform campaigns
• Understanding of different language styles for target markets

Preferred Qualifications

• Experience leading projects independently
• Healthcare or related experience
• Proficiency with Word, Pages, Keynote, PowerPoint

Remote Work Requirements

• High-speed internet (minimum 10 Mbps downstream, 1 Mbps upstream)
• Check at
• Remote and hybrid options
• Performance bonuses and merit increases
• 401(k) with immediate vesting
• Day-one health, dental, and telehealth

About WPS

WPS is a not-for-profit health insurer and federal contractor based in Madison, WI, serving individuals, families, seniors, and military personnel for nearly 80 years. We value an open, inclusive culture that fosters innovation and employee engagement.

J-18808-Ljbffr

Create a job alert for this search