Senior Creative

Fanatics Betting & Gaming; United States; Hybrid; USD 64,000 - 79,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a seasoned creative leader to craft and execute integrated campaigns across social, CRM, display, and in-product channels. You’ll develop multiple routes per brief and defend them with strong rationale, while collaborating with design, motion, and production teams to bring ideas to life.

You will iterate rapidly using performance data and ensure brand voice stays bold, authentic, and compliant across markets, including regulated environments.

Qualifications

• 5+ years in a creative role as an art director with strong writing or a copywriter with strong visual skills.
• Portfolio of concept-led work alongside high-volume executional work.
• Deep understanding of how visual, copy and brand work together to create advertising.
• Natural feel for culture, disruption and what makes people stop scrolling.
• Ability to take feedback, sharpen the idea and move fast while retaining craft.
• Experience with AI image, video and copy tools and good judgment on usage.

Responsibilities

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a bold, authentic voice on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights and treat testing as a creative tool.
• Collaborate with design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, coordinating with Legal and Compliance on disclosures and responsible gaming messaging.

Skills

Creative leadership

Copywriting

Visual design

Brand storytelling

AI tools

Tools

AI image tools

AI video tools

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The role

We’re looking for a true hybrid: someone who thinks in ideas and can execute both the words and the pictures. You’ll take a brief from blank page to finished work across social, performance, CRM, display, OOH and in-product. Some weeks that means a campaign platform, and some weeks it means forty variants of a winning ad. You’ll care about both.

What you’ll do

• Concept and execute integrated creative across paid social, digital, CRM, app, and brand campaigns.
• Write headlines, scripts, social copy and in-product messaging in a voice that is bold, authentic and magnetic, while staying on brand.
• Develop multiple creative routes per brief and present them with clear rationale.
• Iterate quickly using performance insights, and treat testing as a creative tool.
• Work with the design, motion and production teams and external partners to bring ideas to life.
• Deliver across every state we operate in, working with Legal and Compliance on DISCLAIMERS and responsible gaming messaging.

What you bring

• 5+ years in a creative role, as an art director with strong writing or a copywriter with strong visual skills.
• A portfolio of concept-led work alongside high-volume executional work.
• A Deep understanding of how visual, copy and brand play together to create compelling advertising.
• A natural feel for culture, disruption and what makes people stop scrolling.
• The ability to take feedback, sharpen the idea and move fast while retaining the craft.
• Experience in AI image, video and copy tools, and good judgment about when to use them.

Bonus points

• Experience in iGaming, sports betting, entertainment or another regulated category.
• Experience writing for CRM and lifecycle.

Your first 90 days

You’ll learn the brand and our players, work on live briefs and present them business wide.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting & Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$91,000—$112,000 CAD