Senior Copywriter - Performance Creative (Remote)

Dentsu International Americas, LLC; New York (NY); Hybrid; USD 74,000 - 121,000; Full time

Benefits offered by this job

Paid holidays

Safe and sick time

Job summary

Dentsu Creative in the United States is seeking a temporary Senior Copywriter to join our Performance Creative team. You will craft conceptual, performance-driven work for paid social, display, email, OLV and landing pages while aligning with client branding requirements.

You will develop on-brand activations rooted in strategies that guide art and messaging for specific audiences across channels. You will present work to teams and clients, building relationships and driving results.

Qualifications

• 3+ years copywriting experience in creative advertising and performance creative.
• Experience writing for Direct Mail, Online Display, Email, Social and Digital experiences including video.
• Knowledge of web usability/accessibility and advertising technologies.
• Brand development experience.

Responsibilities

• Create conceptual yet performance-driven work for paid social, display, email, OLV and landing pages within brand guidelines.
• Develop on-brand creative activations rooted in strategies for specific audiences across channels.
• Partner with teams to craft concepts that enhance response strategies and meet client goals.
• Apply audience insights, strategic frameworks and direct response best practices to work.
• Understand audiences and tailor content to each one.
• Stay current with trends and technologies such as DCO and Dynamic Video.
• Present work internally and to clients, building strong relationships.

Skills

Copywriting

Creative advertising

Performance creative

Brand development

Education

Bachelor's in advertising/marketing or related field

Job description

Dentsu Creative in the United States is seeking a temporary Senior Copywriter to join our Performance Creative team. You will craft conceptual, performance-driven work for paid social, display, email, OLV and landing pages while aligning with client branding requirements.

You will develop on-brand activations rooted in strategies that guide art and messaging for specific audiences across channels. You will present work to teams and clients, building relationships and driving results.