Senior Copywriter - LEAF/Commercial Banking (Philadelphia, PA)

M&T Bank Corporation; Philadelphia (Philadelphia County); On-site; USD 82,000 - 137,000; Full time

Benefits offered by this job

Competitive benefits

Paid volunteer time

Job summary

M&T Bank Corporation in Philadelphia, PA, is seeking an experienced copywriter to shape the LEAF brand voice across website content, blogs, social media, emails, ads, product descriptions, and video scripts. You will write and edit high-quality copy, ensure tone consistency, and guide less experienced colleagues.

The role requires a strong portfolio, technical writing skills, and the ability to translate marketing objectives into compelling messages while meeting deadlines and adhering to risk

Qualifications

• Bachelor's degree or equivalent experience with strong portfolio across mediums.
• Excellent grammar, punctuation, and syntax.
• Ability to tailor content for audiences and platforms.
• Experience translating objectives into compelling copy.

Responsibilities

• Write and edit high-quality copy for marketing materials (website, blog, social, emails, ads, product descriptions, scripts).
• Maintain brand tone, voice, and style guidelines across channels.
• Research leasing industry trends to inform copy.
• Review others' work for accuracy and brand adherence.
• Manage multiple projects with deadlines; mentor less experienced writers.

Skills

Copywriting

Editing

Brand voice

Content strategy

Research

Attention to detail

Project management

Mentoring

Education

Bachelor's degree in English/Journalism/Communications

Job description

Overview

Assists management in shaping the voice and messaging of the LEAF (LEAF Commercial Capital Incorporated) brand by creating content that continues to achieve this, as well as updating brand voice guidelines to reflect these changes for less experienced copywriters to adhere to.

Primary Responsibilities

Write and edit high-quality, impactful copy for a range of marketing materials for LEAF, including but not limited to, website content, blog posts, social media posts, email campaigns, advertisements, product descriptions, and video scripts. Assist in developing and maintaining the brand's tone, voice, and style guidelines to ensure consistency across all communication channels and touchpoints. Craft compelling narratives in content created that captivate and connect with customers, effectively conveying the value and benefits of our products and services. Conduct research to understand leasing industry trends, customer needs, and competitive landscape, to inform the position’s efforts. Review and revise own work, as well as work of other team members, to ensure accuracy, clarity, and adherence to business brand guidelines. Manage multiple projects simultaneously, while meeting deadlines and working with team members to deliver high-quality copy, on time. Provide guidance to less experienced copywriters to improve the quality of their work. Remain current on industry best practices, writing trends, and emerging technologies to enhance skills and contribute fresh ideas. Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management. Promote an environment that supports belonging and reflects the M&T Bank brand. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable. Complete other related duties as assigned.

Scope of Responsibilities

The jobholder is expected to develop a deep understanding of the business brand to ensure it is properly reflected in marketing material developed. Similarly, the jobholder is expected to have a sound understanding of the social media environment to be able to write focused, compelling copy for it.

Supervisory/Managerial Responsibilities

Not Applicable

Education and Experience Required

Bachelor's degree and a minimum of 3 years’ related experience, or in lieu of a degree, a combined minimum of 7 years’ higher education and/or work experience, including a minimum of 3 years’ related experience. Strong portfolio demonstrating versatility across various mediums and writing styles. Strong technical writing skills. Strong command of grammar, punctuation, and syntax. Proficiency in tailoring content for different target audiences and platforms. Strong strategic thinking skills. Experience translating marketing objectives into compelling copy. Detail-oriented.

Education and Experience Preferred

Bachelor’s degree in English, Journalism, Communications, or related field. Minimum of 3 years’ professional copywriting experience. Financial services experience.

Physical Requirements

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,100.00 - $136,900.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Philadelphia, Pennsylvania, United States of America

About M&T Bank

Great companies have an enduring sense of purpose. At M&T, our purpose is a simple one: make a difference in people’s lives and uplift the communities we serve. M&T Bank Corporation is a financial holding company headquartered in Buffalo, New York. M&T’s affiliates offer advice, guidance, expertise and solutions across the entire financial spectrum, combining M&T Bank’s traditional banking services with the wealth management and institutional capabilities offered by Wilmington Trust. M&T Bank has a network of over 1,000 branches and 2,200 ATMs that span 12 states from Maine to Virginia and Washington, D.C. For more than 165 years, M&T has strived to take an active role in our communities and build long-lasting relationships with our customers. We are a bank for communities—combining the capabilities of a large bank with the care of a locally focused institution.

As an employer of choice, we are proud to offer

• competitive benefits ranging from medical and retirement to forty hours of paid volunteer time, each year.

Our core values – integrity, ownership, collaboration, curiosity, and candor – drive the work we do. We seek to further build upon our record of success by bringing in top talent and fresh skill sets while continuing to support the growth and development of all our team members. View M&T’s Human Capital Report to learn more.

Equal Employment Opportunity

M&T Bank is unwavering when it comes to providing equal employment opportunities to all employees and applicants without regard to race, color, national origin, religion, ethnicity, sex, gender identity, age, disability, citizenship, pregnancy, veteran status, military status, marital status, sexual orientation, genetic information or any other characteristic protected under applicable federal, state or local laws.

Drug-free Workplace

M&T Bank Corporation has policies and procedures in place to promote a drug free workplace.