Senior Copywriter Lead - Campaigns

ON; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading company in the fashion industry is seeking a Senior Copy Lead to craft impactful stories for their global campaigns. You will lead a copy team, oversee creative projects, and ensure the brand's distinctive voice is upheld across all channels. The ideal candidate will have extensive experience in storytelling and digital marketing, fostering innovation and collaboration within the team.

Benefits

Supportive team-oriented atmosphere

Access to personal self-care resources

Work environment designed for growth

Qualifications

• 6+ years of experience in copywriting for global campaigns.
• Experienced in the fashion or sportswear industry.
• Strong understanding of digital user journeys.

Responsibilities

• Lead and develop impactful concepts for global campaigns.
• Guide and coach direct reports in crafting engaging copy.
• Manage multiple campaigns and provide valuable feedback.

Skills

Storytelling

Leadership

Creativity

Digital Marketing

Education

Bachelor's Degree in Marketing or Communication

Job description

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.

We’re looking for a highly experienced storyteller to craft copy across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. You’ll also lead direct reports, guiding and coaching to craft compelling work. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.

Your Mission

• Partner with creative directors and art directors to concept and execute innovative campaigns across all channels, including OOH, digital DTC, CRM, paid media, and retail.
• Deliver TOV frameworks, messaging hierarchies, scripts, and OOH.
• As a brand champion, uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
• Deliver a consistently high standard of copy across all channels, ensuring messaging is impactful and results-oriented.
• Lead your campaigns and team to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects.
• Manage multiple campaigns simultaneously, providing valuable feedback, and coaching your team to make sound creative decisions independently.
• Exemplify strong leadership for the copy team, championing the On Spirits, and actively contributing to company culture and events.

Your story

• A dynamic, experienced copywriter with 6+ years of experience as a copywriter on global advertising and/or marketing campaigns. Ideally, in the fashion or sportswear industry, brand side, or at an agency.
• As an agile, confident storyteller, you know how to craft TOV strategies and compelling messages – whether that’s a film script, tagline, OOH, or launch email. You’re quick, precise, and always find the right way to tell the story – no matter the platform.
• You deeply understand digital user journeys, especially for global brands, and know how to optimize collection pages, landing pages, and other touchpoints to drive meaningful action. Your experience using digital metrics to inform your copy decisions ensures that your words don’t just engage – they perform.
• Whether working independently or collaborating with multiple stakeholders, you confidently challenge the status quo, push creative boundaries, and champion innovative ideas that drive commercial results.
• You’re comfortable leading complex projects and initiatives that significantly impact the business.
• You know how to lead and inspire your reports, identify underlying issues and root causes, and seek solutions to problems.
• You have a deep knowledge of, and experience in, culture, fashion, and performance apparel.

About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.

Step One:

It starts with you...

You'll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.