Senior Copywriter, Integrated Campaigns Creative

100 Salesforce, Inc.; Chicago (IL); On-site; USD 143,000 - 217,000; Full time

Job summary

Salesforce is seeking a Creative Lead, Integrated Campaigns Creative to drive SMB marketing storytelling. You will lead a multidisciplinary team of designers and copywriters, bridging writing, concepting, and visual craft to translate business priorities into integrated campaigns across digital, social, content, and events.

You will partner with SMB Product Marketing and Marketing teams, guide projects from brief to execution, and champion thoughtful use of generative AI to accelerate ideation

Qualifications

• 8+ years in copywriting, creative development, art direction, or related discipline; B2B or tech experience a plus.
• 4+ years leading or developing creative talent, including designers and copywriters.
• Strong portfolio showing writing, conceptual thinking, storytelling, and visual sensibility across campaigns.

Responsibilities

• Lead, coach, and develop a multidisciplinary team of designers and copywriters.
• Translate business, product, audience, and customer priorities into compelling creative.
• Balance leadership with hands-on writing, concepting, and problem solving.
• Develop integrated ideas with designers to connect verbal and visual storytelling.

Skills

Copywriting

Creative direction

Leadership

Team management

Storytelling

Verbal-visual thinking

Campaign concepts

AI tools

Education

BA/BFA in Advertising/Related field

Tools

Generative AI

Job description

Job Category Marketing & Communications Job Details About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the team

The Global Brand & Creative team within Marketing is responsible for bringing the Salesforce brand to life across our full portfolio of marketing and creative work. From building global brand and demand generation campaigns to creating experiences like Dreamforce, our multidisciplinary team of designers, copywriters, strategists, producers, project managers, and creative leaders partners across the organization to deliver impactful, brand-defining work.

The Integrated Campaigns Creative team translates Salesforce’s products, technology, and customer moments into compelling cross-channel creative experiences and stories.

About the role

As Creative Lead, Integrated Campaigns Creative, you will support creative development for Salesforce’s Small and Medium Business (SMB) marketing, serving as a key creative partner to Product Marketing (PMM) and the teams responsible for engaging and growing SMB audiences. This is a hands‑on manager role for a copywriter by craft—an exceptional writer and conceptual thinker with a strong visual sensibility. You will develop a multidisciplinary team of designers and copywriters while staying close to the work: writing, shaping narratives, developing concepts, and partnering with designers to bring integrated ideas to life. You and your team will translate SMB business priorities, product strategies, and customer needs into compelling creative across campaigns, digital, social, content, and events. You will partner with SMB Marketing, Creative leadership, Creative Operations, and agency partners to prioritize work, maintain a high creative bar, and thoughtfully leverage emerging AI tools to accelerate the creative process.

What you will do

• Manage and develop a multidisciplinary team of designers and copywriters through coaching, feedback, and creative guidance.
• Partner closely with SMB Product Marketing and Marketing teams to translate business, product, audience, and customer priorities into compelling creative.
• Balance people leadership with hands‑on writing, concepting, narrative development, and creative problem‑solving.
• Develop integrated ideas alongside designers and copywriters, connecting verbal and visual thinking and bringing a strong visual point of view to the work.
• Guide creative from brief through execution, maintaining a high bar for concept, writing, visual craft, storytelling, and brand consistency.
• Support creative across integrated campaigns, demand generation, digital, social, content, product storytelling, events, and experiences.
• Partner with Creative Operations and Creative leadership to prioritize workload and focus the team on the highest‑impact work.
• Collaborate with internal teams, agencies, and production partners, providing clear creative direction and feedback.
• Present creative concepts and recommendations clearly to Creative leadership and cross‑functional stakeholders.
• Champion thoughtful use of generative AI to accelerate ideation, experimentation, and execution.

What experience you have

• BA or BFA in Advertising, Marketing, Communications, Art, Journalism, Design, Writing, or a related field, or equivalent professional experience.
• 8+ years of experience in copywriting, creative development, art direction, or a related discipline within an agency or in‑house creative organization; B2B or technology experience is a plus.
• 4+ years of experience leading, managing, or developing creative talent, including designers and copywriters.
• A strong portfolio demonstrating exceptional writing, conceptual thinking, storytelling, and visual sensibility across integrated campaigns and channels.
• Deep hands‑on copywriting experience developing campaign concepts, headlines, messaging, scripts, narratives, and product stories.
• A strong visual point of view and understanding of design fundamentals, with the ability to partner with designers and provide actionable feedback that strengthens the work.
• Experience translating complex product and business strategies into clear, audience‑relevant creative across campaigns, digital, content, social, video, and experiences.

Why you are excited about this role

You enjoy developing creative talent while staying close to the work. You love writing and also think visually, and believe the strongest ideas connect copy and design. You enjoy simplifying complex product stories and making them meaningful and accessible to small and medium businesses. You are energized by integrated creative work and experimenting with new tools and ways of working.

Why we are excited about you

You are a strong creative manager and hands‑on practitioner who can develop people while contributing directly to the work. You’re an excellent writer and conceptual thinker with strong visual judgment. You can turn complex product narratives into clear, distinctive, human creative that resonates with SMB audiences. You give clear, actionable feedback and are equally comfortable writing, editing, concepting, or helping solve a creative problem. You build trusted relationships across Product Marketing, Creative, and agency partners while maintaining a high bar for creative quality.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job‑related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.

Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.