Senior Copywriter

Publicis Groupe; Miami (FL); On-site; USD 81,000 - 111,000; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption assistance

Health/wellness benefits

Tuition assistance

Flexible working

Job summary

Razorfish, part of Publicis Groupe, is seeking a Senior Copywriter to transform complex ideas into engaging stories for enterprise brands across digital, social, media, events, and more.

You'll shape campaigns, thought leadership programs, and content ecosystems with strong strategic thinking and sharp writing. This role emphasizes collaboration with strategy, design, and client teams to deliver consistent brand voice.

Qualifications

• 5+ years of experience in copywriting, content strategy, brand storytelling, or integrated campaign development within a digital agency, creative consultancy, or in-house marketing team.
• Strong portfolio showcasing breakthrough creative thinking, campaign platform development, brand voice evolution, and storytelling across digital, social, experiential, and emerging channels.
• Experience writing for enterprise and B2B brands, with the ability to make complex products, services, and business challenges feel approachable, relevant, and engaging.
• Ability to develop messaging frameworks, campaign narratives, content ecosystems, and editorial strategies that scale across touchpoints.
• Skilled at translating complex subject matter, executive perspectives, customer stories, and thought leadership into compelling, audience-focused content.
• Experience creating content across websites, social, CRM/email, paid media, video, events, presentations, and integrated marketing programs.

Responsibilities

• Develop campaign platform concepts, creative territories, and messaging frameworks that support integrated marketing initiatives.
• Craft compelling narratives that bring enterprise brand positioning, value propositions, and thought leadership strategies to life.
• Create content and messaging for thought leadership hubs, content destinations, flagship programs, and audience engagement initiatives.
• Partner with strategy, design, and client teams to translate complex business topics into clear, engaging, audience-centric communications.
• Write and adapt content for owned, earned, paid, social, event, web, and media channels.
• Develop messaging frameworks and content architectures that ensure consistency across touchpoints and stakeholder groups.
• Create executive thought leadership content, SME-driven articles, customer stories, interview-based content, and industry insights.
• Support video storytelling efforts through scriptwriting, interview guides, video narratives, and short-form content adaptations.
• Contribute to content planning and activation strategies that maximize reach and engagement across integrated campaigns.
• Ensure all content aligns with brand standards, editorial guidelines, and strategic business objectives.

Skills

Copywriting

Content strategy

Brand storytelling

Integrated campaigns

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

We're looking for a Senior Copywriter who loves turning complex ideas into stories people actually want to engage with. In this role, you'll help shape integrated campaigns, thought leadership programs, and content experiences for enterprise brands, creating messaging that works seamlessly across digital, social, media, events, and more. You'll bring strong strategic thinking, sharp writing skills, and a knack for building content ecosystems that connect audiences wherever they are.

Responsibilities

• Develop campaign platform concepts, creative territories, and messaging frameworks that support integrated marketing initiatives.
• Craft compelling narratives that bring enterprise brand positioning, value propositions, and thought leadership strategies to life.
• Create content and messaging for thought leadership hubs, content destinations, flagship programs, and audience engagement initiatives.
• Partner with strategy, design, and client teams to translate complex business topics into clear, engaging, audience-centric communications.
• Write and adapt content for owned, earned, paid, social, event, web, and media channels.
• Develop messaging frameworks and content architectures that ensure consistency across touchpoints and stakeholder groups.
• Create executive thought leadership content, SME-driven articles, customer stories, interview-based content, and industry insights.
• Support video storytelling efforts through scriptwriting, interview guides, video narratives, and short-form content adaptations.
• Contribute to content planning and activation strategies that maximize reach and engagement across integrated campaigns.
• Ensure all content aligns with brand standards, editorial guidelines, and strategic business objectives.

Qualifications

• 5+ years of experience in copywriting, content strategy, brand storytelling, or integrated campaign development within a digital agency, creative consultancy, or in-house marketing team.
• Strong portfolio showcasing breakthrough creative thinking, campaign platform development, brand voice evolution, and storytelling across digital, social, experiential, and emerging channels.
• Experience writing for enterprise and B2B brands, with the ability to make complex products, services, and business challenges feel approachable, relevant, and engaging.
• Ability to develop messaging frameworks, campaign narratives, content ecosystems, and editorial strategies that scale across touchpoints.
• Skilled at translating complex subject matter, executive perspectives, customer stories, and thought leadership into compelling, audience-focused content.
• Experience creating content across websites, social, CRM/email, paid media, video, events, presentations, and integrated marketing programs.
• Understanding of content experience design, including thought leadership programs, editorial platforms, content hubs, and connected customer journeys.
• Ability to adapt messaging across owned, earned, paid, social, and experiential channels while maintaining a consistent brand voice.
• Experience supporting video and motion content through scripting, interview development, storyboarding, and short-form content adaptation.
• Strong grasp of storytelling principles, content hierarchy, audience engagement, and digital best practices.
• Familiarity with brand governance, messaging systems, and enterprise-scale content frameworks that ensure consistency across teams and channels.
• Exceptional communication, presentation, and collaboration skills, with the ability to partner closely with strategy, creative, experience design, media, and production teams.
• Comfortable using AI-powered creative tools and content workflows to accelerate ideation, content development, and integrated campaign execution.
• Passion for emerging platforms, culture, innovation, and creating connected brand experiences that drive engagement, business impact, and meaningful audience connections.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $111,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.