Senior Copywriter - Donut Studios

New Engen, Inc.; Oregon; Hybrid; USD 65,000 - 70,000; Full time

Benefits offered by this job

Remote or hybrid work environment

Unlimited PTO

Comprehensive health coverage

401(k) with company match

Paid parental leave

Life & AD&D insurance

Learning and career development

Commuter and transit benefits

Exclusive employee discounts

Job summary

New Engen, Inc. is hiring a creative, performance-driven copywriter for Donut Studios in the United States. You will craft platform-native copy for paid social, landing pages, emails, and video scripts, ensuring messages align with brand voice while driving conversions.

The role requires a strong portfolio and 3–6 years of direct response writing experience. You will collaborate with designers and strategists to develop hooks, narratives, and CTAs, staying on top of trends and optimizing content

Qualifications

• 3-6 years of experience in copywriting, content marketing, or a related creative field with a focus on direct response and performance-driven writing.
• A strong digital portfolio showcasing direct response copywriting across paid social, landing pages, email, video scripts, and other digital formats.

Responsibilities

• Write platform-native, performance-driven copy across paid social, landing pages, email, video scripts, and other digital channels.
• Concept high-performing social creative for TikTok and Instagram with authentic, culturally relevant hooks and scripts.
• Adapt copy to different brand voices while maintaining authenticity and clarity.
• Craft hooks, messaging, and CTAs to improve engagement and conversions.
• Collaborate with designers, editors, strategists, and cross-functional teams to bring concepts to life.
• Stay ahead of trends and emerging formats to keep content fresh and relevant.
• Use performance data to refine messaging and improve CPAs over time.
• Maintain a strong editorial standard with polished copy aligned to brand voice.

Skills

Direct response copywriting

Portfolio of copywriting

Brand voice adaptation

Multichannel writing

Project management

Collaboration

Curiosity and initiative

Education

Bachelor's degree in Advertising/Communications/English

Job description

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We're a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world's most ambitious brands. As a key part of New Engen's suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast. We're a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU'LL DO

Write Performance-Driven Copy Across Channels

Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.

Concept High-Performing Social Creative

Write platform-native short-form content designed for channels like TikTok and Instagram that feels authentic, entertaining, and culturally relevant. Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.

Adapt Seamlessly Across Brand Voices

Translate complex ideas and dramatically different brand personalities into clear, engaging copy. Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.

Craft Hooks, Messaging, and Calls-to-Action

Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. Apply audience psychology and direct-response principles to create copy that resonates and performs.

Collaborate Cross-Functionally to Develop Creative

Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. Contribute ideas that strengthen both the creative quality and performance of campaigns.

Stay Ahead of Trends and Emerging Formats

Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. Continuously bring new ideas and creative angles rooted in what's resonating with audiences online.

Optimize and Iterate Based on Performance Data

Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.

Maintain a High Editorial Standard

Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

WHAT YOU BRING

• 3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing.
• A strong digital portfolio showcasing direct response copywriting work across channels like paid social, video scripts, landing pages, email, or other digital formats. Candidates without a portfolio will not be considered.
• Bachelor's degree in Advertising, Communications, English, or a related field preferred.
• Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity.
• Deep familiarity with TikTok, social media trends, and internet culture, with a strong understanding of what captures attention and drives engagement across platforms.
• Ability to manage multiple projects and workstreams simultaneously, while staying organized and meeting deadlines in a collaborative, fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively across creative, strategy, and production teams.
• A self-starter mindset and positive attitude, bringing curiosity, initiative, and enthusiasm to both the work and the team.

PERKS & BENEFITS

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $65,000 - $70,000 annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual's qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn't limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

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