Senior Copywriter (CPG)

VML South Africa; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Health benefits

401k match (up to 5%)

Paid time off

Job summary

VML is seeking a Senior Copywriter to join our world class creative team. You are a confident storyteller who crafts a compelling narrative across decks, meetings, and work itself. You thrive on insights into human behavior and love shaping ideas into award-winning work.

The role demands a passion for visual storytelling, collaboration with art directors, and the ability to sell ideas with a clear voice under tight deadlines. This is a hybrid, full-time opportunity in New York.

Qualifications

• Minimum 5 years’ experience in an agency setting.
• Portfolio demonstrating strong conceptual thinking, sharp voice and versatility.
• Strong writing and presentation skills.

Responsibilities

• Innovate and create interactive concepts and campaigns exceeding client objectives.
• Translate brand voice into site copy, emails and banner ads; be the voice for the team.
• Craft multiple campaigns simultaneously; oversee online ads, social marketing and email.
• Collaborate with art directors to develop campaigns and deliverables.
• Concept big ideas spanning digital, mobile, social, CRM and broadcast.

Skills

Storytelling

Conceptual thinking

Strong writing

Presentation skills

Team collaboration

Patience

Tools

Writing tools

Presentation tools

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who we are looking for:

VML is seeking a Senior Copywriter to join our world class creative team: A next-level conceptual thinker and writer who knows all when it comes to creating work that demands attention across all platforms. We are looking for a storyteller who can craft a compelling narrative in a deck, in a meeting and in the work itself. You are fascinated by human behavior and dig deep for insights. You are curious by nature and never stop asking questions. We’re looking for someone who can do the job and then surprise us with something we’ve never thought of. A one-two punch of confidence and inspiration. Someone who possesses a talent for transforming great ideas into award-winning creative and has a passion for visual storytelling. We are looking for a creative who enjoys selling their ideas as much as they love crafting them.

What you’ll do:

• Innovate | Create interactive concepts and campaigns. Develop keen concepts that exceed client objectives and expectations while engaging others.
• Translate | Capture brand voice in interactive marketing materials including site copy, emails and banner ads. Be the voice for your team.
• Craft | Manage several projects/campaigns at a time. Oversee conception and writing all forms of online advertising, social marketing, and email.
• Collaborate |Partner withthe art directors for the timely development and execution of campaigns and projects, includingthe conception and execution of final deliverables.
• Concept| Concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM and broadcast.

Who you are:

• A builder| Innovator with a desire to bring people together. Innate ability to marshal people and create gravity around ideas.
• Open and collaborative| Our team is close-knit and supportive and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging, especially when working across disciplines.
• An experimenter| Embrace the unknown and ready to break process. You’ll be excited by opportunities to explore new ideas rather than rely on existing paradigms, and you view technology as a tool that can drive this creativity.
• Ego-less| We all wear the hats that need wearing, it’s a mentality that makes the team successful.

What you’ll need:

• Minimum of 5 years’ experience in an agency setting
• A portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility
• Solid experience with writing and presentation tools
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Patience and readiness to address feedback from creatives, strategists, account leads and client-side stakeholders at many stages of content development.
• A strong work ethic
• CPG experience a plus

What we offer:

• Passionate, driven people|We champion a culture of people that do extraordinary work.
• Consciously cultivated culture|We aim to embody the behaviors to build an inclusivecommunity that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, _$60,000—$140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.