Senior Copywriter Cary, North Carolina Creative

Inizio Evoke; Cary (NC); Remote; USD 90,000 - 105,000; Full time

Job summary

Join a forward-thinking agency as a Senior Copywriter, where your creative expertise will shape impactful messaging in healthcare. This fully remote role offers the chance to lead the narrative for brands, translating complex medical concepts into compelling content. Collaborate with a passionate team to craft innovative solutions across various media, while enjoying a flexible work environment and a comprehensive benefits package. If you're a curious storyteller with a commitment to excellence, this opportunity is your chance to make a meaningful difference in the health sector.

Benefits

Medical Insurance

Dental Insurance

401(k)

Tuition Reimbursement

Flexible Time Off

Qualifications

• 4+ years of experience translating complex medical information into impactful messaging.
• Ability to write compelling content and headlines for various media.

Responsibilities

• Lead copy development for assigned brands and collaborate with creative teams.
• Conceptualize ideas for pitches, campaigns, and brand planning.

Skills

Creative Writing

Storytelling

Medical/Scientific Communication

Collaboration

Curiosity and Lifelong Learning

Education

Bachelor's Degree in Communications, Marketing, or related field

Job description

At Inizio Evoke, we come together—to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human.

In the journey of your life, your career should make a difference.

Inizio Evoke Drive is the premier behavior change agency of record in North America. We study the 'why' behind the choices we all make about our health and deliver creative solutions that drive meaningful change.

Like the work we do for physicians, patients, and their families, your career should make a difference. So we come together—but not in an office, we're fully remote—to do the best work in the best possible place. And that's just one of the ways we make health more human.

About the role:

We are looking for a Senior Copywriter to join our incredible and growing team. If you have experience with science and healthcare, a curiosity for why humans make the health decisions they do, and a desire to be the lead writer on your brands, then this just might be the role for you. You will report to the Associate Creative Director. This opportunity is fully remote.

What you'll do:

• Take ownership of your brands and co-lead the copy development of your assigned work
• Be a specialist in all things data, disease, market and brand foundation
• Work in partnership with art and behavioral design colleagues to create concepts, tactics, presentations, and other solutions and progress them through execution
• Demonstrate creative expertise and be able to tell a story on several tactics across print, digital, social and motion, predominantly for HCP audiences (HCP experience is mandatory, patient experience is beneficial)
• Conceptualize successful ideas for pitches, campaigns, and brand planning, and explain how they will work
• Present and defend your work internally and to clients and regulatory teams
• Be a true team player, one who delights in working with medical, behavioral, and other counterparts to ensure the collective vision is being brought to life through your words and the creative product

Who you are:

• An experienced and creative writer with 4+ years of experience—you're able to translate complex medical/scientific information into impactful messaging and compelling content, and you can write a remarkable headline
• A storyteller – you can tell an easy to follow story verbally, visually, and through the written word
• True professional —you roll with the feedback, consider it thoughtfully, and never take it personally
• Naturally curious— you're a lifelong learner and you keep up with developments in your marketplace, pop culture, trends, and technologies and how they impact our work
• A good human – you display class in all you do and are a person with whom others want to work
• Committed – you're purposely camera-on whenever possible and intentionally collaborative

Inizio Evoke Drive provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Compensation

$90,000 — $105,000 USD

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.