Senior Copywriter — B2B Benefits & AI Content

Digitas North America; Boston (MA); On-site; USD 81,000 - 124,000; Full time

Job summary

Digitas North America in Boston is seeking a senior copywriter with extensive B2B experience to craft long- and short-form copy across digital, email, newsletters, web content, sales presentations and events. You will collaborate with strategy and subject-matter experts to empower clients with workplace benefits solutions and to drive measurable outcomes.

The role requires a four-year degree and at least four years at a competitive creative agency, plus proficiency with AI tools (ChatGPT, Google

Qualifications

• A four-year degree and at least four years at a competitive creative agency.
• Experience in B2B copy across diverse channels.
• Familiarity with AI tools such as ChatGPT, Google Gemini, DALL·E, Midjourney for ideation and content generation.

Responsibilities

• Extensive B2B copy experience focused on workplace benefits for large to mid-market employers.
• Collaborate with strategy and SME to produce long- and short-form copy across channels: digital, email, web, sales decks, events.
• Demonstrate strong work ethic and meticulous attention to detail.
• Able to incorporate feedback and iterate effectively.

Skills

Copywriting

B2B writing

Attention to detail

Feedback incorporation

Education

Bachelor's degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Digitas North America in Boston is seeking a senior copywriter with extensive B2B experience to craft long- and short-form copy across digital, email, newsletters, web content, sales presentations and events. You will collaborate with strategy and subject-matter experts to empower clients with workplace benefits solutions and to drive measurable outcomes.

The role requires a four-year degree and at least four years at a competitive creative agency, plus proficiency with AI tools (ChatGPT, Google