Senior Copywriter

NCL Bahamas Ltd.; Ohio; On-site; USD 70,000 - 110,000; Full time

Job summary

Rebel Fish Creative Group seeks a Senior Copywriter to develop innovative concepts and craft consumer and trade copy across print, digital, and video, ensuring the brand voice remains consistent and compelling.

You will lead storytelling across campaigns, collaborate with design teams, and drive copy quality from concept to final execution. A strong portfolio and native English fluency are essential for international brand work.

Qualifications

• Bachelor's degree in English, Journalism, Communications or related field.
• Three years of professional copywriting experience in corporate marketing communications or an advertising agency.
• Native-level English proficiency with a strong portfolio across print, digital, collateral, radio, TV scripts, and video.

Responsibilities

• Serve as conceptual storyteller and writer on all projects, collaborating with design colleagues to develop cutting-edge copy and concepts for product and marketing initiatives.
• Create seamless consumer and trade copy across brochures, web banners, and other materials highlighting reader benefits.
• Be a brand steward for Rebel Fish Creative Group while supporting brand positioning and maintaining a consistent voice across all pieces.
• Incorporate revisions from internal reviewers, business owners, and legal & compliance teams.
• Collaborate with Marketing and internal teams to manage multiple projects and deliver on deadlines.
• Attend kick-off meetings to gather information and advise on new projects, coordinating with account management.

Skills

Creative storytelling

Organization

Conceptual skills

English communication

Education

Bachelor's Degree

Job description

JOB SUMMARY

The Senior Copywriter for Rebel Fish Creative Group develops innovative concepts and writes consumer and trade copy to the highest creative standards across print, collateral, digital, web, social, and video. This role delivers key marketing messages while consistently maintaining the company’s brand tone and voice.

DUTIES & RESPONSIBILITIES

Serve as conceptual storyteller and creative writer on all projects and collaborate with design colleagues to consistently create and develop cutting-edge copy and concepts for product and marketing initiatives.

Create seamless consumer and trade copy across a variety of communications from brochures to web banners in a clever and insightful manner that always emphasizes the benefits for the reader.

Be a brand steward for Norwegian Cruise Line (NCL) and Norwegian Cruise Line Holdings (NCLH) while supporting the companies’ brand positionings and maintaining a consistent style and voice over all pieces created.

Incorporate all revisions and suggestions from internal department reviewers, business owners and legal & compliance reviewers.

Demonstrate a commitment to teamwork through collaboration and relationship building with other Creative and Marketing team members.

Attend kick-off meetings with Marketing representatives and business owners to gather information and offer input into new projects.

Collaborate with the in-house agency account management team to manage a variety of projects for over 18 business owner groups, ensuring timely delivery.

Foster strong, collaborative relationships with marketing shared services clients (Loyalty, Onboard Marketing, Acquisition, Trade, Social, Product, and Regional Offices) and internal account services to ensure the adoption of content campaigns, brand adherence, and quality communications across all marketing channels.

Deliver strategic, creative presentations to senior management (VPs, SVPs) and coach copywriters on delivering successful presentations.

Partner with the Brand Department to continuously refine the company’s brand voice and positioning as needed.

Take an enterprising role in improving the copy aspect of the in-house agency’s efficiency through strong file management, template solutions, work processes, and automation.

Drive a culture of collaboration and strong team engagement throughout the Rebel Fish in-house agency.

Travel for photo/video shoots as required.

Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: English, Journalism, Communications, Creative Writing or related field of study; or any equivalent combination of relevant background and work experience.

EXPERIENCE

Three years of professional copywriting experience in corporate marketing communications or an advertising agency, preferably in travel or a related industry.

Proven ability to develop compelling creative concepts and copy for global brands, supported by a strong portfolio spanning print, digital, collateral, radio and TV scripts, multimedia campaigns, and video. Native-level English proficiency required; multilingual skills preferred.

COMPETENCIES/SKILLS

Expert in creative storytelling and capable of executing all creative aspects of a project as needed.

Excellent organization skills.

Strong conceptual skills, including creative writing solutions within the constraints of the Internet.

Ability to present and explain the creative strategy behind creative concepts and sell high-caliber creative work to business owners in English.

Good communication and persuasion skills in English are essential with all members of Marketing Services department as well as any Norwegian department.

Demonstrated ability to manage teams and people effectively.

Subject matter expert in marketing, design and copy with demonstrated creative conceptualization skills, video and radio scripting.

Demonstrated ability to work well under pressure, manage multiple projects simultaneously and have a strong business acumen and excellent negotiating skills.

Strong creative development capabilities, conceptual thinking, and decision-making skills.

Proven track record developing creative strategies for consumer brands which have yielded positive financial results.

EQUAL OPPORTUNITY EMPLOYER

It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands.