Senior Copywriter

American Management Association; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

American Management Association is seeking a Senior Copywriter to create compelling, on-brand copy for their marketing initiatives. The ideal candidate will have extensive experience in multi-channel marketing copywriting and will collaborate with cross-functional teams to promote AMA’s learning solutions effectively.

Qualifications

• 5+ years experience writing for multi-channel marketing campaigns.
• Exceptional copywriting and editing skills.
• Must be detail-focused and able to bring enthusiasm to writing projects.

Responsibilities

• Write compelling promotional copy for various channels to support sales.
• Collaborate with teams to brainstorm ideas and strategies.
• Create sales enablement materials and support key publications.

Skills

Copywriting

Editing

SEO

Time-management

Communication

Education

BA/BS

Job description

Overview

American Management Association (“AMA”) a world leader in talent development, is looking for a creative Senior Copywriter,who will develop original, compelling, on-brand copy to promote our transformative, industry-leading learning solutions. Effective, result-oriented copywriting across all digital and print channels is needed to support sales, marketing and AMA’s overall business goals. The successful candidate will collaborate across teams and with other creative personnel to brainstorm ideas and strategies to best represent our products, craft impactful messaging and help develop creative marketing collateral that will resonate with our audiences and produce the most successful results possible.

Responsibilities

• Write creative, on-brand, results-driven promotional copy for the web, digital ads, email and print to support and drive sales of AMA’s open enrollment seminars and corporate learning solutions.
• Support sales teams through sales enablement materials such as email templates, product sell sheets, social post copy and phone scripts.
• Support thought leadership publications, white papers, press releases, as well as letters from the CEO or other executive content.
• Engage in ongoing creative collaboration and market strategizing sessions with product managers, marketing managers and the digital team to better understand, serve and help execute marketing materials that support product sales goals
• Translate creative concepts and business strategies into striking, engaging copy
• Contribute to creative brief project kick-off meetings, bringing original ideas and concepts to help position and promote our products and solutions so they stand out from competitors
• Other related duties

Qualifications

• BA/BS required
• 5+ years experience writing for multi-channel marketing campaigns. Direct mail copy writing experience strongly preferred
• Exceptional copywriting, editing and grammar skills with a working knowledge of marketing and media
• Must be able to develop strong headlines, sell copy and call to actions for print, web, email and social
• Understanding of differences and limitations when writing across different media channels as well as the most effective ways to capitalize on the strengths and capabilities of each, plus a general awareness of SEO
• Ability to flex various writing styles to resonate with the needs of different audiences, and be able to view product benefits from a customer’s perspective
• Must be highly motivated and organized, flexible, detail-focused, and able to bring enthusiasm and commitment to writing projects
• Be confident and comfortable in a fast-paced environment—both independently and when working within the creative team and the groups it services
• Must have excellent time-management and communication skills
• Ability to receive feedback well and be open to creative compromises
• Prior experience in education or training space is a plus
• Travel in accordance with business need (less than 5%)

More about AmericanManagement Association:

AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, corporate and government solutions, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.

An EOE/AA Employer, M/F/Individuals with Disabilities/Veterans- an ADA compliance organization