Senior Copywriter

Elevance Health; Denver (CO); On-site; USD 87,032 - 142,416; Full time

Benefits offered by this job

Comprehensive benefits package

401k contribution

Paid holidays

Paid Time Off

Incentive bonus programs

Medical

Dental

Vision

Stock purchase plan

Job summary

Elevance Health in Denver, CO is seeking a Senior Copywriter to craft consumer-focused campaigns across all media. You will develop strong concepts with the Creative Director, ensuring voice aligns with our brand and the health-improvement mission.

The role requires a BA/BS and 5 years of related experience, a portfolio of campaigns, and the ability to manage multiple projects while meeting deadlines. This hybrid role combines in-office collaboration 1–2 days per week with flexible remote work.

Qualifications

• BA/BS degree and a minimum of 5 years of related experience.
• Portfolio of conceptual, well-crafted campaigns across media.
• Fluent in brand voice and storytelling for healthcare audiences.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Develop creative concepts and write executions with CD/ACD guidance.
• Collaborate with art directors to meet high creative standards.
• Push for innovative approaches in campaigns and channels.
• Balance multiple projects with a calm, organized approach.
• Guard tone, voice, and brand identity to boost engagement.
• Understand healthcare complexities and audience needs.
• Evaluate communications and suggest strategies and tools.
• Write and review content for print and digital programs.
• Ensure materials meet standards and approvals; mentor juniors.

Skills

Creative concepting

Strong writing

Brand voice

Deadline reliability

Communication

Mentoring

Education

BA/BS degree

Job description

Senior Copywriter (Marketing Communications Writer Senior)

Location: This role requires associates to be in-office 1 – 2 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office.

Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless an accommodation is granted as required by law.

The Senior Copywriter (Marketing Communications Writer Senior)) is responsible for coming up with strong, conceptual ideas and putting the consumer first in the work. The successful candidate has a passion for big ideas, looks for creative opportunity in every brief, and has a portfolio full of smart and beautifully crafted campaigns across all mediums. Prolific in creative exploration, with strong wordsmanship and understanding of voice and energized by our brand purpose — to improve the health of humanity — and hungry to bring it to life. This role is responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex marketing communication materials.

How You Will Make an Impact

Primary duties may include, but are not limited to:

• With direction from the CD or ACD, develop creative concepts, and write executions.
• With an art director partner, create great work that meets or exceeds the high standards of the CD and the Creative Department.
• Push yourself and others to think differently and be innovative in what we deliver and how we deliver it.
• Competently juggle the demands of multiple projects, schedules, and priorities with a calm demeanor.
• Care for the tone, voice, and identity of our brands to be able to improve audience engagement.
• Build an understanding of the complexities of healthcare.
• Evaluates the effectiveness of communication plans and materials, and recommends communication strategies and implementation approaches.
• Writes, edits, and reviews content for traditionally printed programs (advertising, direct mail, social media, member materials, etc.) and/or digital programs (online advertising, micro sites, text campaigns, email etc.).
• Ensures all materials meet internal and external business and legal standards and follow corporate standards, guidelines, and approval processes.
• Identifies improvement/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc.).
• Mentors other communication specialists and support staff.

Minimum Requirements:

Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences:

• Portfolio/reel of conceptual and expertly crafted campaigns.
• Fluent in social media best practices and trends.
• Both a creative and strategic thinker.
• Has high standards, attention to detail, and ability to meet deadlines.
• Ability to communicate ideas with clarity and influence audiences.
• Conversant in industry trends and current technology
• Strong problem-solving, communication and relationship building skills
• Proficiency in Microsoft Office
• Creative industry awards and earned media recognition a plus

For candidates working in person or virtually in the below locations, the salary* range for this specific position is $87,032 to $142,416.

Locations: Colorado, Illinois, New York

In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).

The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the Company. The Company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws.

The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education, and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

• comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution
• merit increases
• paid holidays
• Paid Time Off
• incentive bonus programs (unless covered by a collective bargaining agreement)
• medical
• dental
• vision
• short and long term disability benefits
• 401(k)+match
• stock purchase plan
• life insurance
• wellness programs
• financial education resources

All benefits are subject to eligibility requirements.

Who We Are

Elevance Health is a health company dedicated to improving lives and communities — and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

How We Work

At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success – for our consumers, our associates, our communities and our business.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k)+match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.

The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.

Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

Prospective employees required to be screened under Florida law should review the education and awareness resources at HB531 | Florida Agency for Health Care Administration https://info.flclearinghouse.com/.