Senior Copywriter

YETI; Austin (TX); On-site; USD 90,000 - 110,000; Full time

Job summary

A leading outdoor gear company in Austin is looking for a Senior Copywriter to craft their brand voice. The ideal candidate will have over 5 years of experience in advertising, a strong portfolio, and the ability to collaborate creatively. Responsibilities include creating marketing assets and maintaining brand integrity. This full-time position offers a competitive salary ranging from $90,000 to $110,000.

Qualifications

• Greater than 5 years of experience in an advertising or in-house creative role.
• Exceptional copywriting portfolio website.
• Experience in both print and digital marketing/advertising.
• Proven creative ability.
• Understanding of marketing and advertising principles.

Responsibilities

• Collaborate with creative team members to determine conceptual direction.
• Brainstorm and present innovative marketing work.
• Create marketing assets for various projects.
• Maintain the YETI Brand across all creative.

Skills

Copywriting

Creative thinking

Team collaboration

Time management

Attention to detail

Strategic thinking

Education

Bachelor’s degree or equivalent experience

Job description

Join to apply for the Senior Copywriter role at YETI

Join to apply for the Senior Copywriter role at YETI

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

The Senior Copywriter will work as a collaborative part of YETI’s award-winning creative team. They are responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Senior Copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables, whether working solo or with other creatives.

Responsibilities

• Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives
• Brainstorm, concept, collaborate, comp, and present innovative creative marketing and advertising work that garners buy-in while netting measurable results
• Create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communication, and video content
• Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
• Be a steward of and maintain the YETI Brand across all creative
• Able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
• Creative evolution – stay up to date with branding and advertising in all mediums
  
  

Qualifications And Attributes

• Bachelor’s degree or equivalent experience
• Greater than 5 years of experience in an advertising or in-house creative role
• An exceptional copywriting portfolio website
• Experience with consumer product brands is preferred
• Experience in both print and digital marketing/advertising
• Mastery of written communication, both short- and long-form
• Proven creative ability
• Highly motivated, driven, and self-starting individual
• Must be a team player who inspires and motivates team members
• Strategic thinker with the ability to solve problems, even when they are not fully defined
• Ability to present and sell creative ideas
• A solid understanding of marketing and advertising principles
• Excellent time management and organizational skills
• Accuracy and attention to detail
• An understanding of the latest trends and their role within a commercial environment
• Ability to thrive in a collaborative team environment
• Ability to actively contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
• Ability to work on multiple projects simultaneously and effectively juggle different writing demands
  
  

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

YETI Applicant Privacy Notice

If you require accommodation in order to apply for a job, please contact us at [e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Manufacturing

Referrals increase your chances of interviewing at YETI by 2x

Sign in to set job alerts for “Senior Copywriter” roles.

Austin, Texas Metropolitan Area $90,000.00-$110,000.00 6 days ago

Technical Writer/Business Analyst(AWS Connect)

Corporate Communications Content Writer, Senior

Austin, TX $84,283.00-$143,296.00 1 month ago

Principal Technical Writer, Stores Security

Sr. Content Strategist, Customer Experience and Adoption

Austin, TX $133,200.00-$220,200.00 6 days ago

Austin, Texas Metropolitan Area $30.00-$40.00 12 hours ago

Austin, TX $87,600.00-$131,400.00 3 weeks ago

Austin, Texas Metropolitan Area $65.00-$85.00 1 day ago

Austin, TX $57,244.30-$69,197.45 2 weeks ago

Senior Technical Writer, Platform & Data

Austin, TX $84,150.00-$173,250.00 1 week ago

Austin, TX $80,735.00-$160,265.00 1 week ago

Austin, TX $60,000.00-$70,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.