Senior Copywriter

Mindlance; Austin (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Mindlance is seeking a Senior Copywriter for B2B marketing in Austin or Dallas. This role emphasizes writing and concepting across websites, emails, postcards and other marketing content focused on complex financial topics.

You will turn dense information into clear, human, compelling copy, collaborating with marketing partners and clients to shape the right messaging and creative direction. A portfolio with relevant examples is required.

Qualifications

• 5+ years B2B copywriting experience or strong portfolio
• Portfolio must include B2B copywriting, website work, email examples, postcard/direct-mail
• Ability to simplify complex financial/business topics into clear, human content
• Experience writing across websites, emails, postcards and other marketing content
• Strong collaboration and communication with clients/marketing partners

Responsibilities

• Create compelling B2B copy for websites, emails, postcards and other formats
• Develop smart ideas, headlines, angles and messaging that engage audiences
• Collaborate with clients and internal teams to refine concepts and messaging
• Translate complex financial topics into clear, accessible content

Skills

B2B copywriting

Website & email writing

Simplify complex topics

Human-centered creative thinking

Client/stakeholder collaboration

Education

Bachelor's degree in Marketing/Communications/English

5+ years B2B copywriting

Tools

Website/CMS experience

Job description

Job Title: Copywriter – Senior (B2B Marketing)

Location: Austin, TX or Dallas, TX

Duration: 12 Months

Type: Full-Time, Contract

Note: Portfolio is a critical screening requirement – must include B2B copywriting, website work (1–2 complete examples), email examples, postcard/direct-mail examples, compelling headlines, strategic thinking, and ability to simplify complex topics. If there is no portfolio link on the resume, the resume may be rejected.

Description:

A major financial services company is looking for a Senior Copywriter to join the creative team. This is primarily a writing and concepting role, not an editing or project-management position. You will work across websites, emails, postcards, and other B2B marketing content, particularly around complex financial topics. The role supports Workplace Services Financial business areas, including 401(k), stock plans, equity awards, as well as Advisor Services. The team values writers who can take complex or potentially dry financial/business information and turn it into clear, human, compelling content. The expectation is to find the smart idea, headline, angle, or messaging that makes the audience want to keep reading. The writer will be expected to understand the audience,

identify the human insight, and create copy that motivates action.

Top 5-7 Skills:

• Strong B2B Copywriting
• Website + Email Experience
• Ability to Simplify Complex Topics
• Human-Centered Creative Thinking
• Client/Stakeholder Collaboration

Requirements for the role:

• Strong B2B copywriting experience – ideally 5+ years, but flexible for strong candidates with 3–4 years
• Website and email writing experience
• Portfolio demonstrating B2B copywriting, website work, email examples, postcard/direct-mail, compelling headlines, strategic thinking, and ability to simplify complex subject matter
• Ability to take complex or dry financial/business information and turn it into clear, human, compelling content
• Ability to work independently and manage own workload without extensive hand-holding
• Comfortable working directly with clients/marketing partners and navigating feedback
• Strong collaboration and communication skills
• Ability to push back professionally when workload or priorities become unrealistic
• Strong presentation skills and ability to explain/defend creative thinking
• Financial-services experience is not required – candidates from other B2B, technical, complex, or regulated industries are welcome

Education and Experience:

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field (preferred)
• 5+ years of professional B2B copywriting experience (flexible for candidates with 3–4 years and strong portfolios)
• Or equivalent combination of education, experience, and training

Preferred Qualifications (Nice to Have):

• Agency experience preferred
• Website/CMS experience

Additional Information:

• The team is highly collaborative with many people touching and reworking the work closely – strong interpersonal/team skills are extremely important
• Successful team members often come from traditional advertising backgrounds but moved away from highly stressful/volatile agency environments
• Ideal candidates will demonstrate: B2B + Website + Email + Strategic Thinking + Human Insight + Strong Portfolio + Independence

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.