Senior Copywriter

The Boston Consulting Group GmbH; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading consulting firm is seeking a Senior Copywriter to drive impactful content development and storytelling across various channels. The ideal candidate will possess 4-6 years of relevant experience and a portfolio that showcases their ability to connect emotionally and intellectually with audiences. Working within a multi-disciplinary team, this role demands creativity, strategic thinking, and collaboration to elevate brand narratives and drive business goals.

Qualifications

• 4-6 years of experience in agency or brand environments with a standout portfolio.
• Proven ability to craft social media and advertising campaign content.
• Familiarity with GenAI automation tools for ideation and copywriting.

Responsibilities

• Lead the creation of sharp, insight-driven content and brand narratives.
• Collaborate closely with Creative Managers, Designers, and Strategists.
• Present work persuasively while delivering against deadlines.

Skills

Copywriting

Strategic thinking

Creative leadership

Collaboration

Narrative building

Education

Degree in Advertising, Journalism, Communications, Creative Writing

Job description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

What you’ll do

You’re a storyteller at heart—and a idea driver in practice. As a Senior Copywriter, you’ll lead the development of sharp, insight-driven content and brand narratives that don’t just inform—they create impact.

You’ll work hands-on and shoulder-to-shoulder with Creative Managers, Designers, and Strategists to bring ideas to life across digital, print, social, and video. Your craft lives in the details, but your thinking zooms out to big picture impact. This role calls for a creative who is equal parts writer, conceptual thinker, and message architect—comfortable jumping from high-level campaign platforms to finely tuned UX copy.

You’re good at

• Building narrative frameworks that elevate creative concepts and connect with audiences emotionally and intellectually.
• Writing clear, compelling copy that serves both brand purpose and business goals—across every channel.
• Collaborating across disciplines to merge copy, design, and strategy into unified storytelling.
• Able to operate independently in a client embeddable role
• Leading with curiosity and creativity while delivering against tight deadlines and shifting priorities.
• Presenting work persuasively and articulating the “why” behind every word choice.
• Working with agility across a wide variety of industries, practice areas, tones, and content types.
• Being a strategic leader and a creative tastemaker to propel projects forward and take them from good to great.

What You'll Bring

You bring

• 4-6 years of agency, brand, or studio experience, with a standout portfolio that showcases narrative range, originality, and clarity.
• Proven ability to craft and defend social media experience, complete advertising campaign experience, and derivative content.
• A degree in Advertising, Journalism, Communications, Creative Writing—or equivalent hands-on storytelling experience.
• Mastery of grammar, syntax, and storytelling structure; you know how to pace a message and when to break the rules.
• Experience crafting campaign platforms, voice/tone guides, product copy, brand manifestos, scripts, social content, and more.
• Proven ability to inspire and mentor creative teams while also rolling up your sleeves and diving into the work.
• You are familiar with GenAI automation tools for ideation and copywriting and aren’t afraid to use

Who You'll Work With

We are Design Studios, an in-house creative agency comprised of pioneering professionals creating premium designs. We are a global, multi-disciplinary team of design strategists, creative leaders and digital experts. We craft powerful design stories for BCG, which seeks to deliver inspiring solutions to our clients’ challenges. As part of BCG, Design Studios partners with consultants and clients to shape our brand by elevating our work through the power of design. We offer guidance and orientation through a strategic and audience-centric approach, and apply design, technology and media solutions to take BCG’s achievements to the next level.

As bold design leaders, we are fresh, punchy and playful, while committed to delivering premium, business excellence. We recognize how to transform complex ideas into compelling visual experiences, and how to activate new commercial opportunities at the intersection of business and design. We value innovation, co-creation, inspiration, and the business impact that design achieves. We believe in the art of the possible and applying creative solutions to business challenges. We believe we can advance the world by conquering its complexity through a universal, human language – design.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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