Senior Copy Manager

brobstongroup.com - Jobboard; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Ralph Lauren is seeking a Senior Copy Manager to lead the editorial voice across various brands and manage a team of writers. This key position involves shaping narratives and ensuring consistency in copy across campaigns and digital channels.

The ideal candidate will have proven fashion copywriting experience, exceptional editing skills, and a deep understanding of women’s fashion trends. Collaboration with creative teams will be essential to integrate visual and textual elements effectively.

Qualifications

• Proven experience in fashion copywriting and storytelling excellence.
• Experience managing and mentoring writers in a creative team.
• Deep knowledge of women’s fashion and cultural trends.

Responsibilities

• Lead copy concepting for women’s categories.
• Translate creative vision into compelling language.
• Edit and provide feedback to copywriters.

Skills

Fashion copywriting

Editorial skills

Creative mentoring

Organizational skills

Job description

Summary

The Senior Copy Manager leads the editorial voice and creative expression across multiple Ralph Lauren brands, shaping narrative direction and ensuring a refined, consistent voice across campaigns, editorials, and product storytelling. This role manages and mentors a team of writers while collaborating with Creative, Design, Merchandising, Marketing, DEI, and Corporate Communications to translate creative vision into compelling copy across digital, social, retail, and wholesale channels.

Responsibilities

• Lead copy concepting and shape seasonal narratives and campaign platforms for women’s categories.
• Translate creative vision into clear, compelling language for campaigns, editorials, and product stories.
• Partner with Art Directors and Designers to ensure copy and visuals work seamlessly together.
• Own and refine brand voice across Collection, Women’s Polo, Lauren, Home, Fragrance, and Accessories.
• Edit and elevate work from manager-level copywriters, providing actionable feedback.
• Manage and mentor a team of copywriters to foster craft and editorial excellence.
• Collaborate cross-functionally to align storytelling with business priorities and ensure consistency across channels.

Requirements

• Proven experience in fashion copywriting, editorial, or advertising with a portfolio demonstrating concepting and storytelling excellence.
• Experience managing and mentoring writers in a creative environment.
• Deep knowledge of women’s fashion, styling, and cultural trends.
• Exceptional writing and editing skills with a refined sense of tone and voice.
• Ability to lead creative conversations and influence cross-functional partners.
• Highly organized with the ability to manage multiple categories, timelines, and deliverables.
• Willingness to work flexible hours and travel as needed.