Senior Coordinator, YouTube Race Operations & Live Content

NASCAR; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Job summary

NASCAR, based in Charlotte, NC, seeks an experienced Senior Coordinator for YouTube Race Operations & Live Content to drive race-weekend publishing, live programming, and digital storytelling across fans worldwide.

You will lead video editing, quality control, and workflow optimization while collaborating with production and digital teams to deliver high-quality race content, highlights, and live coverage.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Minimum of four years in digital video production, live production, sports content operations, digital publishing, or related field.
• Portfolio or reel demonstrating video editing, livestream execution, or sports storytelling.
• Strong Adobe Premiere Pro editing skills with ability to publish under tight deadlines.
• Experience supporting live streaming productions and digital broadcasts.
• Knowledge of YouTube publishing workflows, metadata optimization, thumbnails, and video performance.
• Experience with clipping/content distribution platforms (WSC, Grabyo, Wildmoka) preferred.
• Familiarity with YouTube Live, OBS, vMix, StreamYard or similar tools preferred.
• Strong organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Experience collaborating with production, social media, digital content, or broadcast teams.
• Understanding of sports media or motorsports content preferred.
• Interest in emerging media technologies and AI-assisted production workflows.
• Ability to work a flexible schedule, including race weekends, evenings, and special events.

Responsibilities

• Edit, package, and publish race highlights and supporting video content across NASCAR's national series.
• Execute quality control to meet editorial, technical, and publishing standards before release.
• Optimize YouTube content with titles, metadata, thumbnails, and descriptions.
• Maintain race-weekend production and publishing workflows for timely content delivery.
• Lead NASCAR's YouTube Live programming, including race companion coverage and events.
• Coordinate livestream setup, testing, monitoring, and troubleshooting for live events.
• Collaborate with production, engineering, and digital media teams for live-event execution.
• Establish and improve operational standards for live-streaming initiatives.
• Serve as primary contact for internal video clip requests and digital content support.
• Distribute race footage, archival video, in-car content, and assets for stakeholders.
• Support evergreen content libraries for long-term storytelling and fan engagement.
• Identify opportunities to improve content operations, speed, and audience experience.
• Stay current on YouTube developments, livestream tech, and AI-assisted workflows.
• Evaluate and test emerging production tools and platforms.

Skills

Video editing

Strong organizational skills

Deadline-driven

Content operations

Digital storytelling

Education

Bachelor's degree or equivalent

Tools

WSC

Grabyo

Wildmoka

OBS

vMix

StreamYard

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking an experienced Senior Coordinator, YouTube Race Operations & Live Content to help shape how race moments reach fans around the world, lead the execution of race-weekend YouTube publishing operations, drive high-quality live and on-demand video experiences, create efficient content workflows, and advance NASCAR's digital storytelling across one of the sport's most important fan platforms. Based in Charlotte, NC, this role plays a critical part in delivering race highlights, live programming, and video content that keeps fans connected to the sport before, during, and after every race weekend. Working at the intersection of digital media, content operations, live production, and emerging technology, this position helps ensure NASCAR's biggest moments are captured, published, and distributed quickly and effectively to millions of fans.

What You’ll Do

• Edit, package, and publish race highlights, extended highlights, and supporting video content across NASCAR's national series.
• Execute quality control processes to ensure video content meets NASCAR's editorial, technical, and publishing standards before release.
• Optimize YouTube content through effective title creation, metadata management, thumbnail strategy, descriptions, and publishing best practices.
• Maintain efficient race-weekend production and publishing workflows to support timely content delivery.
• Lead execution of NASCAR's YouTube Live programming, including race companion coverage, special events, and experimental live content initiatives.
• Coordinate livestream setup, testing, monitoring, troubleshooting, and ongoing operational support before and during live events.
• Collaborate with production, engineering, and digital media teams to ensure successful live-event execution.
• Help establish and improve operational standards and best practices for NASCAR's expanding live-streaming initiatives.
• Serve as a primary point of contact for internal video clip requests and digital content support.
• Locate, package, and distribute race footage, archival video, in-car camera content, scanner audio, and other assets for internal stakeholders.
• Support the creation and organization of evergreen content libraries that enable long-term storytelling and fan engagement.
• Continuously identify opportunities to improve content operations, publishing speed, production efficiency, and audience experience.
• Stay current on YouTube platform developments, content publishing trends, livestream technologies, and AI-assisted production workflows.
• Evaluate, test, and support emerging production tools, technology platforms, and digital storytelling innovations.
• Travel up to 15%, including weekends, as business needs require.

What You’ll Bring

• Bachelor's degree from an accredited four-year college or university, or equivalent combination of education and experience.
• Minimum of four (4) years of experience in digital video production, live production, sports content operations, digital publishing, or a related field.
• Portfolio, reel, or work samples demonstrating video editing, digital publishing, livestream execution, content operations, or sports storytelling experience required.
• Strong Adobe Premiere Pro editing skills with experience creating and publishing digital video content under tight deadlines.
• Experience supporting live streaming productions, digital broadcasts, or live-event content operations.
• Knowledge of YouTube publishing workflows, audience engagement best practices, metadata optimization, thumbnail strategy, and video performance fundamentals.
• Experience with WSC, Grabyo, Wildmoka, or comparable clipping and content distribution platforms preferred.
• Familiarity with YouTube Live, OBS, vMix, StreamYard, or similar livestream production tools preferred.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Experience collaborating with production, social media, digital content, or broadcast teams preferred.
• Understanding of sports media, live-event coverage, or motorsports content is preferred.
• Interest in emerging media technologies, digital distribution strategies, and AI-assisted production workflows.
• Ability to work a flexible schedule, including race weekends, evenings, and special events as needed.

Why This Role?

This is an opportunity to help deliver the moments fans don't want to miss. From race-winning passes and dramatic finishes to behind-the-scenes access and live digital programming, this role helps bring NASCAR's biggest stories directly to fans across YouTube and digital platforms. Your work will influence how millions of fans experience race weekends, engage with content, and stay connected to the sport. You'll play a key role in shaping the future of NASCAR's digital media presence while working with evolving technologies, live content experiences, and innovative storytelling formats.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner.

In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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