Senior Coordinator, Social Media Content

U.S. Tennis Association of New England (USTA New England); New York (NY); On-site; USD 66,000 - 70,000; Full time

Benefits offered by this job

Hybrid with flexibility

Health, dental, vision benefits

PTO & holidays

401(k) match

Learning & development

Wellness programs

Job summary

USTA seeks a Senior Coordinator, Social Media Content, to drive real-time storytelling and platform-specific content for US Open initiatives. The role requires collaborating across teams to maintain brand voice and deliver engaging posts.

You will manage campaigns, optimize content across Instagram, X, Facebook and TikTok, and analyze performance metrics to guide strategy. In-person USTA operations in NY with hybrid work are expected.

Qualifications

• Bachelor’s degree or degree in progress.
• 3–5 years of experience in social media and/or digital marketing.
• Strong real-time storytelling across platforms including Instagram, Facebook, X and TikTok.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, dynamic environment.

Responsibilities

• Create and publish platform-specific content while maintaining brand voice.
• Manage campaigns around US Open initiatives, including theme art and merchandise.
• Optimize content for each platform in terms of sizing, relevance and timing.
• Collaborate with fellow content producers and participate in brainstorm sessions.
• Maintain an organized content calendar for the social media team.
• Ensure copy accuracy and brand-aligned image selection.
• Analyze key metrics to drive content strategy and improvements.
• Monitor conversations with fans, brands and influencers for engagement.
• Tag content correctly (handles, hashtags, links, geo-tags).
• Grow reach across US Open & USTA social platforms with pro tennis focus.
• Leverage data to adjust content for performance.
• Perform other duties as assigned.

Skills

Real-time storytelling

Social media strategy

Platform optimization

Cross-team collaboration

Creative writing

Travel flexibility

Education

Bachelor’s degree in progress

Tools

Adobe Photoshop

Premiere Pro

WSC Software

Slate

CMS (Content Management Systems)

Job description

Who We Are

We are Tennis!The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate.

The Role

As a Senior Coordinator, Social Media Content, you will

• Work closely with the team to assist in creating and publishing platform-specific content while ensuring brand voice is maintained across channels. This includes live tournament coverage around the tennis calendar.
• Manage campaigns and collaborate internally around various US Open initiatives, including theme art, media day, food & beverage, and merchandise
• Follow social media best practices by platform; optimize content for each social platform in terms of sizing, relevance, and timing.
• Assist fellow content producers and take part in regular brainstorming and pitch sessions.
• Maintain a clean, organized content calendar for the broader social media team.
• Maintain quality control procedures and ensure all copy is fact-checked and images are brand-appropriate while adhering to brand standards and established voice across platforms.
• Detail the success of social media campaigns by analyzing key metrics to drive new and existing strategies.
• Monitor conversations with fans, brands, and influencers for intentional engagement opportunities.
• Ensure all content is properly tagged (e.g., handles, hashtags, tracking tags, geo-location, etc.) and correct links are used.
• Help grow reach and engagement across US Open & USTA social media platforms, with a focus on pro tennis and US Open content.
• Leverage data to make or adjust content for improved performance.
• Other duties as assigned.

Who You Are

• Bachelor’s degree or degree in progress
• 3-5 years of experience in social media and/or digital marketing.
• Strength in real-time storytelling content across social media platforms, including Instagram, Facebook, X, and TikTok.
• Excellent communication skills, both written and verbal.
• Ability to work cooperatively, creatively, and efficiently in a fast-paced, dynamic environment.
• Knowledgeable about professional tennis, the US Open, entertainment & pop culture; experience in professional sports is helpful.
• Strong content editing and creation skills are a plus, utilizing Adobe Photoshop, Premiere Pro, WSC Software, Slate, and Content Management Systems.
• Available to work nights & weekends as needed.
• Available to travel domestically and internationally as assigned
• Available to work in-person for the duration of the US Open Tennis Championships in Flushing Meadows, NY.
• This position is designated as "hybrid/flex" in New York City, and may allow for both remote and on-site work. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time. Please consult HR for the most current policy.

What We Offer

At the USTA, we know people are our most important asset. For this reason, we offer a comprehensive benefits package designed to meet the needs of a diverse workforce!

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefitsdesigned to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, and Learning and Development programs to learn on the job
• Mental and emotional wellness:Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks:A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is

$66,000 - $70,000. This role is eligible for an Incentive Compensation Plan (ICP) bonus up to 5%.

USTA is dedicated to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity, or expression, pregnancy, veteran status, marital status, family status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.