Senior Coordinator Marketing and Social Media (Hybrid) - Faculty Practice Plan

Washington University in St. Louis; United States; Remote; USD 53,000 - 91,000; Full time

Job summary

A leading university is seeking a Marketing Specialist to develop and execute marketing plans for clinical service lines. The role involves creating digital marketing campaigns, managing social media, and ensuring alignment with the university's brand. Ideal candidates will have a Bachelor's in Communications and significant marketing experience. This position offers a collaborative environment and opportunities for professional growth.

Benefits

Up to 22 days of vacation

Competitive health insurance packages

Free Metro transit U-Pass

403(b) Retirement Savings Plan

Wellness challenges and resources

4 weeks of caregiver leave

Tuition coverage for employees and families

Qualifications

• 5 years of marketing experience required.
• Bachelor's in Communications or related field.
• Master's preferred.

Responsibilities

• Develops marketing strategies for service line goals.
• Coordinates social media initiatives and digital marketing campaigns.
• Manages vendors and marketing budgets.

Skills

Content Creation

Cross-Functional Communications

Digital Marketing Campaigns

Effective Written Communication

Problem Solving

Social Media Management

Education

Bachelor's degree - Communications

Master's degree

Tools

Editing Software

Microsoft Office

Job description

Scheduled Hours 40 Position Summary Responsible for the planning, developing and executing marketing plans for clinical service lines. Job Description

Primary Duties & Responsibilities:

• Develops and recommends marketing strategies in support of service line goals and objectives (i.e. volume growth). Recommend marketing solutions that include web, public relations, physician and mass media based on strategic analysis. Responsibilities include concept/idea generation, writing, design, production, photography, advertising and mailing. Ensure all deliverables align and support WUP brand.
• Advance and coordinate social media initiative including Twitter, YouTube, Facebook and website updates for department and specific services lines (WUCA, WCPS). Develop and manage digital marketing (Pay-per-click and advertising) campaigns. Monitor analytics, make recommendations and revise as needed.
• Serve as WUP liaison on campus wide initiatives; attend meetings, coordinate with hospital partners assuring WUSM clinical needs are represented. Develop communications, as needed.
• Create, edit and post video content to website and social media.
• Manage vendors and expenses related to marketing activities and manage to budget.

Working Conditions:
Job Location/Working Conditions

• Normal office environment
• Stockroom or warehouse

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time. Required Qualifications

Education:

Bachelor's degree - Communications

Certifications:

No specific certification is required for this position.

Work Experience:

Marketing (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position. More About This Job WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles. Preferred Qualifications

Education:

Master's degree

Certifications:

No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:

No additional work experience beyond what is stated in the Required Qualifications section.

Skills:

Content Creation, Cross-Functional Communications, Digital Marketing Campaigns, Digital Marketing Platforms, Digital Marketing Tools, Editing Software, Effective Written Communication, Electronic Marketing, Front End Web Design, Interpersonal Communication, Marketing Liason, Marketing Strategies, Microsoft Office, Oral Communications, Print Media Design, Problem Solving, Project Communications Management, Public Relations (PR), Self-Starter, Social Media Management, Vendor Engagement Grade G11 Salary Range $53,100.00 - $90,600.00 / Annually The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget. Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ .

Accommodation

If you are unable to use our online application system and would like an accommodation, please email [e-mail] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening. Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information. Washington University is dedicated to building a community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.