Senior Conversion Rate Optimization (CRO) Strategist

InnoVision Marketing Group; San Diego (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

InnoVision Marketing Group in San Diego seeks a Senior CRO Strategist focused on WordPress UX landing pages and user behavior. You will drive conversion across a diverse portfolio of brands, turning traffic into customers through data, testing, and optimization.

You will own testing roadmaps, analyze behavior with GA4 and heatmaps, and collaborate with developers and UX designers to improve page performance. This is an in-office, full-time role.

Qualifications

• 3-5+ years of CRO experience with proven impact on conversion metrics.
• Experience redesigning funnels and customer journeys to increase lead/value.
• Strong understanding of UX principles and their impact on conversion.

Responsibilities

• Own conversion optimization across websites, landing pages and funnels.
• Identify friction preventing conversion and provide data-driven fixes.
• Develop and prioritize optimization roadmaps for multiple client accounts.
• Collaborate with developers and designers to implement improvements.
• Conduct A/B and multivariate tests and analyze results.

Skills

CRO strategy

Landing pages

GA4

WordPress

Analytics

Tools

Hotjar

FullStory

Crazy Egg

Optimizely

VWO

Job description

InnoVision Marketing Group

Senior Conversion Rate Optimization (CRO) Strategist WordPress UX Landing Pages User Behavior Digital Performance

InnoVision Marketing Group

San Diego, CA | Full-Time | Mandatory In-Office

Your Responsibility Begins Where Most Digital Marketers Stop.

Advertising generates the click.

SEO generates the click.

Social media generates the click.

Public relations generates the click.

Our responsibility begins after the visitor arrives.

At InnoVision Marketing Group, proudly known as The Anti-Agency®, we already know how to drive traffic.

We're looking for someone who knows how to turn more of that traffic into customers.

If you're obsessed with landing pages, user behavior, WordPress websites, UX, analytics, experimentation, and continually improving conversion rates, this may be the opportunity you've been looking for.

• This is not a traditional digital marketing position.
• This is not an email marketing role.
• This is not a CRM management position.
• This is not a paid media position.

We're looking for a true Conversion Rate Optimization (CRO) Strategist whose passion is understanding why visitors do or don't convert, then using data, testing, and user experience to improve measurable business outcomes.

Why This Opportunity Is Different

Most CRO positions focus on optimizing one website or one product. Not this one.

At InnoVision, you'll become the conversion optimization leader across a diverse portfolio of brands spanning hospitality, gaming, healthcare, legal, restaurants, retail, professional services, education, and more.

• Every client presents a different challenge.
• Every website tells a different story.
• Every improvement has measurable business impact.

If you enjoy solving complex digital puzzles and seeing your recommendations come to life, you'll thrive here.

Your Mission

Your mission is simple. Make every click worth more.

You'll help our clients generate more leads, more customers, and more revenue by continuously improving the digital experience after the click.

Success isn't measured by activity. It's measured by results.

What You'll Own Conversion Rate Optimization

• Own conversion optimization across websites, landing pages, lead-generation funnels, and digital experiences.
• Identify friction preventing visitors from converting.
• Improve landing page conversion rates through data-driven recommendations.
• Optimize messaging hierarchy, calls-to-action, page layouts, trust signals, offers, and user flow.
• Increase both lead quality and conversion rates.
• Develop ongoing optimization roadmaps for multiple client accounts.
• Prioritize opportunities based on measurable business impact.

WordPress Strategy & Website Performance

Most of our client websites are built on WordPress. Our web developers build exceptional websites.

We need someone who understands WordPress well enough to recognize how those websites can perform even better.

You won't be responsible for building websites.

You'll be responsible for making them perform better.

Responsibilities include:

• Audit WordPress websites through the lens of conversion optimization and user experience.
• Identify opportunities to improve page structure, navigation, content hierarchy, forms, calls-to-action, trust elements, mobile responsiveness, and overall user flow.
• Review landing pages and website experiences for conversion opportunities.
• Develop clear, prioritized recommendations for our web development team.
• Collaborate closely with developers throughout website redesigns and optimization initiatives.
• Review wireframes, mockups, and staging sites to ensure conversion best practices are incorporated before launch.
• Serve as the conversion optimization expert during website planning and development.

User Behavior & Analytics

Data tells us what happened. Behavior tells us why.

You'll regularly utilize:

• GA4
• Heatmaps
• Session recordings
• Scroll maps
• Click tracking
• Funnel visualization
• User journey analysis

Experience with platforms such as:

• Hotjar
• Microsoft Clarity
• Crazy Egg
• FullStory
• VWO
• Optimizely
• or similar behavioral analytics tools

You'll transform behavioral insights into measurable performance improvements.

Testing & Continuous Optimization

Great websites are never finished. They're continually optimized.

You'll:

• Develop testing roadmaps.
• Prioritize optimization opportunities.
• Execute A/B and multivariate testing.
• Test:
• Headlines
• Calls-to-action
• Forms
• Navigation
• Layouts
• Images
• Offers
• Content hierarchy
• Mobile experiences
• Measure results.
• Share successful learnings across multiple client accounts.

Cross-Functional Collaboration

You'll work closely with:

• Web Developers
• UX Designers
• SEO Specialists
• Paid Media Team
• Copywriters
• PR Team
• AI Team
• Account Teams

You'll become the internal expert ensuring every website we launch isn't just beautiful.

It's built to perform.

What Success Looks Like

• Your recommendations become better-performing websites.
• Your testing increases conversion rates.
• Your insights improve user experience.
• Your strategy helps clients grow revenue.
• Your work directly influences measurable business results.

We're Looking For Someone Who…

• Looks at websites for fun.
• Mentally redesigns landing pages while browsing the internet.
• Notices friction other people miss.
• Questions why users abandon forms.
• Studies user behavior.
• Loves analytics.
• Gets excited when a test improves conversion by 5%.
• Believes small improvements create massive long-term business impact.
• If that sounds like you…
• You'll probably love working here.

Required Experience Non-Negotiable Qualifications

• 3-5+ years of hands-on Conversion Rate Optimization (CRO) experience.
• Demonstrated success improving landing page conversion rates.
• Experience redesigning conversion funnels and customer journeys.
• Experience optimizing lead forms and reducing abandonment.
• Experience using heatmaps, session recordings, click tracking, and behavioral analytics to identify optimization opportunities.
• Strong understanding of UX principles and their direct impact on conversion.
• Experience planning, executing, and analyzing A/B and multivariate tests.
• Strong knowledge of GA4, including event tracking, funnel analysis, and conversion reporting.
• Strong working knowledge of WordPress websites, including themes, page builders, plugins, navigation, forms, and content structure as they relate to conversion performance.
• Ability to evaluate WordPress websites and communicate detailed optimization recommendations to designers and developers.
• Experience collaborating with web developers throughout website optimization initiatives.
• Exceptional analytical and problem-solving skills.
• Ability to prioritize optimization opportunities using data and measurable business impact.

Preferred Experience

• Hotjar
• Microsoft Clarity
• FullStory
• Crazy Egg
• VWO
• Optimizely
• Google Tag Manager
• Looker Studio
• HubSpot
• GoHighLevel
• Shopify
• Gravity Forms
• WPForms
• Advanced Custom Fields (ACF)
• Yoast SEO
• Rank Math
• Basic HTML and CSS
• AI platforms including ChatGPT, Claude, Gemini, and related technologies.
• Agency experience managing multiple client accounts.

How Success Will Be Measured

• Landing page conversion rate
• Funnel completion rate
• Form completion rate
• Lead quality
• Revenue per visitor
• Website engagement
• Mobile conversion performance
• User experience improvements
• Testing velocity and measurable gains
• Achievement of agreed-upon client KPIs

Why Top Performers Choose InnoVision

You'll work alongside an award-winning team of creative professionals, developers, media strategists, SEO specialists, public relations experts, AI innovators, and digital marketers who are passionate about producing exceptional work.

You'll influence strategy.

You'll see your recommendations implemented