Senior Content Strategy Lead — Thought Leadership & Editorial

Boston Medical Center (BMC); Boston (MA); On-site; USD 78,000 - 113,000; Full time

Job summary

Boston Medical Center (BMC) seeks a Manager of Content Strategy to lead editorial planning, storytelling, and thought leadership that elevate the organization’s reputation and clinical excellence. You will collaborate with executives, clinicians, researchers, and communications colleagues to translate complex health initiatives into audience-focused content.

You will oversee editorial execution, maintain enterprise messaging, and coordinate awards and tentpole initiatives, while ensuring SEO

Qualifications

• Superior written and verbal communication for publication.
• Ability to translate complex clinical, scientific, operational, and policy information into engaging content.
• Strong editorial judgment with meticulous attention to detail and accuracy.
• Experience developing thought leadership content for executives, physicians, researchers, or other subject matter experts.
• Ability to manage multiple editorial projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong collaboration and stakeholder management skills with the ability to build relationships across a complex organization.
• Experience managing editorial calendars, content workflows, and publication schedules.
• Experience with content management systems, SEO best practices, and digital publishing.
• Ability to proactively identify storytelling opportunities that strengthen organizational reputation and thought leadership.
• Demonstrated curiosity about emerging healthcare trends, policy, research, and innovation, with the ability to translate those developments into strategic editorial opportunities.
• Strong executive presence when interacting with C-suite and executive leaders

Responsibilities

• Supports the Director, Content Strategy in executing the editorial vision for BMCHS thought leadership platforms and priority storytelling initiatives.
• Oversees editorial content for BMCHS thought leadership platforms, including identifying opportunities; recruiting clinicians and experts; shaping story concepts; reviewing content; co-creating compelling stories.
• Coordinates stakeholder input, drafts messaging updates, and ensures consistency across Communications materials.
• Identifies opportunities, coordinates nominations, maintains editorial calendars, and manages timelines for awards.
• Contributes to tentpole event content: talking points, speaker messaging, briefing materials, invitations, and panel prep.
• Monitors healthcare trends, policy, research, and industry conversations to identify storytelling opportunities.
• Maintains editorial calendars and content publishing using Wordpress-, Drupal-based CMS and Airtable.
• Prepares and edits content for bm chs sites reinforcing enterprise messaging and priorities.
• Writes persuasive content for newsletters and Marketing materials.
• Supports Director as editor/proofreader across tactics for editorial excellence and voice consistency.
• Collaborates with Marketing, subject matter experts, freelancers, and agency partners.
• Partners with digital marketing to optimize content for search engines and AI platforms.
• Works with social media to promote content on multiple platforms.
• Contributes to Communications innovation and compliance with style guides and reputational considerations.
• Adheres to BMCHS RESPECT behavioral standards

Skills

Editorial writing

Synthesis of complex info

Editorial judgment

Thought leadership content

Project management

Stakeholder management

Editorial calendars

SEO & digital publishing

Storytelling opportunities

Executive presence

Education

Undergraduate or graduate degree in journalism or communications

Tools

Wordpress

Drupal CMS

Airtable

Job description

Boston Medical Center (BMC) seeks a Manager of Content Strategy to lead editorial planning, storytelling, and thought leadership that elevate the organization’s reputation and clinical excellence. You will collaborate with executives, clinicians, researchers, and communications colleagues to translate complex health initiatives into audience-focused content.

You will oversee editorial execution, maintain enterprise messaging, and coordinate awards and tentpole initiatives, while ensuring SEO