Senior Content Strategy

ServiceNow; California (MO); Hybrid; USD 139,900 - 244,800; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow seeks a Senior Manager, Content Strategy to shape how a 500-person global function presents itself at all-hands, executive forums, and customer events. The role blends ghostwriting, strategic advisory, and organizational storytelling to articulate the SVP's voice with precision across every touchpoint.

The candidate will partner with senior executives, maintain editorial standards, and lead change communications.

Qualifications

• 6+ years of communications experience, with at least 3 years in an executive communications or speechwriting role supporting a VP-level or above executive
• Exceptional writing—clear, direct, adaptable across registers: executive email to long-form narrative to keynote remarks
• Experience developing organizational change communications; you understand how to land a difficult message with clarity and care
• Strong editorial judgment: you can identify what a piece is really saying and cut extraneous content
• Ability to capture and maintain an executive's voice across formats; requires deep listening and discretion
• Comfort with strategic business context — understand pipeline, QBRs, and go-to-market frameworks to write credibly
• Strong PowerPoint skills; capable of building compelling executive decks for distribution

Responsibilities

• SVP Executive Content: support content development on behalf of the SVP, including presentations, town halls, LinkedIn, and executive forums
• Internal Communications-EFM: own editorial calendar for all-hands, LT updates, town halls, and monthly newsletter; tie communications to the transformation narrative
• External Communications: draft keynote remarks, talking points, customer roundtables, and LinkedIn thought leadership; synthesize market context
• Content Calendar: maintain EFM communications calendar with the Chief of Staff; align to business calendar, products launches, and org changes
• Stakeholder Alignment: coordinate with Marketing Communications, CMO office, Internal Comms, and EFM Staff to ensure messaging harmony
• Change Communications: own the EFM transformation narrative, enable managers, and run the listening tour with the LT

Skills

Executive communications

Exceptional writing

Editorial judgment

Executive voice across formats

PowerPoint skills

Global marketing experience

Multitasking under deadlines

Tools

PowerPoint

MS Office

Job description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

About this role:

Few roles inside a marketing organization carry this kind of responsibility. The Senior Manager,Content Strategyshapes how a 500-person global function and its leader show up at every consequential moment: all-handsstages, executive forums, customer events, and industry platforms.

This person is a ghostwriter, a strategiccontentadvisor, and an organizational storyteller. They translate complex business context into the clear, declarativestoriesthat defines the SVP's voice, and they ensure that voice is coherent and consistent at every touchpoint.

The right candidate hasoperatedas a trusted partner to a senior executive and understands what it means torepresentsomeone's voice with precision and care. Strong editorial judgment, comfort with ambiguity, and the ability to produce polished work quickly under pressure are non-negotiable.

• SVP Executive Content.Support content developmenton behalf of the SVP, including-presentations, town hall, LinkedIn, and executive forums. Maintain a consistent editorial standard: short declarative sentences, urgency through specifics, no hedging.

• Internal Communications-EFM Organization.Execute a coherent internal communications rhythm for the500-person global EFM organization. Own the editorial calendar for all-handsmeetings, LT updates, geo town halls, and the monthly EFM newsletter. Ensure every internal communication connects to the transformation narrative.

• External Communications and Thought Leadership.Draft external-facing content for the SVP: industry keynote remarks, executive panel talking points, customer roundtable framing documents, and LinkedIn-style thought leadership content. Research and synthesize market context to ensure external communications reflect current intelligence and competitive positioning.

• ContentCalendar and Rhythm of Business.Maintain the EFM communications calendar in coordination with the Chief of Staff. Anticipate communications needs aligned to the business calendar-QBRs, planning cycles, all-hands, product launches, and organizational changes. Drive proactive communications, not reactive ones.

• Stakeholder and Cross-Functional Alignment.Coordinate with Marketing Communications, the CMO office, Internal Comms, and the EFM Chief of Staff to ensure messaging alignment across the organization.Identifyand resolve conflicts in narrative or timing before they reach the SVP's desk.

• Change Communications.Own the communications workstream of EFM's transformation program. Design and execute the change narrative with audience-specific WIIFM for each segment of the EFM team. Build the manager enablement toolkit that allows people leaders to cascade the narrative accurately and confidently. Manage the listening tour program in partnership with EFM LT.

What you need:

• 6+years of communications experience, with at least 3 years in an executivecommunications or speechwriting role supporting a VP-level or above executive

• Exceptional writing-clear, direct, and adaptable across registers: from concise executive email to long-form transformation narrative to scripted keynote remarks

• Experience developing organizational change communications; you understand how to land a difficult message with clarity and care

• Strong editorial judgment: you canidentifywhat a piece is really trying to say and cut everything else without being asked

• Ability to capture andmaintainan executive's voice across multiple formats; this requires deep listening, pattern recognition, and professional discretion

• Comfort with strategic business context — you need to understand pipeline, QBR structures, and go-to-market frameworks to write about them credibly

• Strong PowerPoint skills; this is a writing and structuring role, not a design role, but you can build a compelling executive deck

• Experienceoperatingin global marketing organizations; familiarity with enterprise B2B context is strongly preferred

• Ability to manage multiple simultaneous deliverables with tight deadlines without sacrificing quality

For positions in this location, we offer a base pay of $139,900 - $244,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [e-mail] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.