Senior Content Strategist, Thought Leadership

The Vanguard Group; Malvern (Chester County); Hybrid; USD 110,000 - 170,000; Full time

Job summary

The Vanguard Group in Malvern is seeking a senior content strategist to lead thought leadership, editorial leadership, and content development across investing, financial planning, and wealth management domains.

You will partner with executives and stakeholders to transform complex concepts into clear, audience-centric content, coordinate cross-channel editorial plans, and drive activation across Internal, External, and AI-enabled experiences.

Qualifications

• Undergraduate degree or equivalent combination of training and experience.
• Graduate degree preferred.
• Eight years related work experience.
• Five years of experience in content strategy, communications, editorial leadership, thought leadership, content marketing, journalism, publishing, or related fields.
• Professional designations such as CFP®, CFA®, CIMA®, or similar financial planning, investment, or industry credentials are a plus.

Responsibilities

• Leads the development of thought leadership, communications, and content strategies on a range of subjects, including Vanguard investment philosophies, products and services, financial planning, markets and the economy, regulatory matters, portfolio construction and theory, and strategic business initiatives.
• Serves as lead writer, editor, and managing editor, partnering with subject matter experts, executives, and stakeholders to transform complex concepts into clear, compelling, audience-centric content and insights.
• Develops strategic content roadmaps, editorial plans, and integrated content strategies. Oversees content portfolios across business priorities and channels, leveraging research, analytics, and stakeholder insights to identify content opportunities, coordinate editorial priorities, optimize content effectiveness, and drive activation across audiences and platforms.
• Expertly presents content strategies, editorial recommendations, and thought leadership initiatives to senior management, project teams, partners, and stakeholders. Champions content solutions that advance business objectives and improve audience engagement, understanding, and outcomes.
• Manages content portfolios and editorial priorities to ensure consistency, quality, clarity, and alignment with Vanguard standards. Partners across the enterprise to coordinate messaging, themes, and content activation across channels and platforms.
• Provides strategic direction and guidance on content strategy, thought leadership, editorial standards, and messaging to senior leaders and business partners. Leads the development of new approaches, capabilities, governance processes, and operating models.
• Serves as a coach and mentor by providing specific feedback on content strategy, writing, editing, storytelling, editorial planning, and content development practices.
• Participates in special projects and performs other duties as assigned.

Skills

Content strategy

Editorial leadership

Thought leadership

Content marketing

Journalism

Publishing

Education

Undergraduate degree

Graduate degree

Job description

In this role, you'll:

• Develop short- and long-term content roadmaps aligned to client and crew needs, business priorities, and brand aspirations
• Serve as editorial turning complex ideas across investing, financial planning, and wealth management into clear, compelling, thought leadership and written and visual communications
• Influence senior stakeholders and partner across Marketing, Advice & Solutions, Investment Strategy Group, Personal Wealth client groups, OGC, and Communications
• Activate content across channels — Internal, External, and emerging AI-enabled experiences

Core Responsibilities

1. Leads the development of thought leadership, communications, and content strategies on a range of subjects, including Vanguard investment philosophies, products and services, financial planning, markets and the economy, regulatory matters, portfolio construction and theory, and strategic business initiatives. Serves as lead writer, editor, and managing editor, partnering with subject matter experts, executives, and stakeholders to transform complex concepts into clear, compelling, audience-centric content and insights.
2. Develops strategic content roadmaps, editorial plans, and integrated content strategies. Oversees content portfolios across business priorities and channels, leveraging research, analytics, and stakeholder insights to identify content opportunities, coordinate editorial priorities, optimize content effectiveness, and drive activation across audiences and platforms..
3. Expertly presents content strategies, editorial recommendations, and thought leadership initiatives to senior management, project teams, partners, and stakeholders. Champions content solutions that advance business objectives and improve audience engagement, understanding, and outcomes.
4. Manages content portfolios and editorial priorities to ensure consistency, quality, clarity, and alignment with Vanguard standards. Partners across the enterprise to coordinate messaging, themes, and content activation across channels and platforms.
5. Provides strategic direction and guidance on content strategy, thought leadership, editorial standards, and messaging to senior leaders and business partners. Leads the development of new approaches, capabilities, governance processes, and operating models.
6. Serves as a coach and mentor by providing specific feedback on content strategy, writing, editing, storytelling, editorial planning, and content development practices.
7. Participates in special projects and performs other duties as assigned.

Qualifications

• Undergraduate degree or equivalent combination of training and experience.
• Graduate degree preferred.
• Eight years related work experience.
• Five years of experience in content strategy, communications, editorial leadership, thought leadership, content marketing, journalism, publishing, or related fields.
• Professional designations such as CFP®, CFA®, CIMA®, or similar financial planning, investment, or industry credentials are a plus.

Special Factors Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

• Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.

We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.