Senior Content Strategist – Human Resources

inspirebrands; Georgia; On-site; USD 100,000 - 160,000; Full time

Job summary

Inspire Brands seeks a Sr. Content Strategist to lead the HR content plan, collaborating across COEs and enterprise communications to align with business goals and people strategy.

The role focuses on messaging across the employee lifecycle and ensuring accessible, high-impact communications. The successful candidate will steer content governance, design differentiated HR messaging, coach senior leaders in storytelling, and use analytics to optimize performance while supporting HR initiatives

Qualifications

• 10+ years of strategic planning and stakeholder management experience in a highly matrixed business with multiple lines of business.
• 10+ years of experience managing content strategy in employee or HR communications.
• 5+ years working cross-functionally across HR to provide employee, team leader and executive communications.

Responsibilities

• Partner across Inspire People COEs and org to ensure content strategy aligns with larger HR roadmap/business priorities
• Partner with enterprise communication team to define/create cohesive content strategy to embed global HR initiatives and messaging throughout Inspire while championing accessibility, inclusive language and consistency
• Oversee content planning, HR communication calendars, and governance
• Develop differentiated messaging rooted in audience insights and value/benefits
• Ensure that employee-facing messaging, presentations, and other resources adhere to content strategy, corporate branding guidelines and enable HR business goals/objectives
• Develop presentation content for HR townhalls, ILG meetings and other events
• Establish messaging frameworks and improve content operations, workflows and quality standards
• Manage content on company portal and ensure content libraries are updated periodically
• Define audience segments and content needs across the team member journey
• Coach senior HR leaders in storytelling and content strategy best practices
• Use data and analytics to measure and optimize content performance
• Own content investment decisions
• Create marketing campaigns to build employee awareness of, buy-in and participation in HR solutions/initiatives

Skills

HR content strategy

Technical writing

Education

Bachelor's in Communications

Job description

The Sr. Content Strategist is responsible for creating and executing Inspire’s HR content plan in alignment with business goals, people strategy and team member needs. This role manages content and communications across the employee lifecycle ensuring consistent, high-impact messaging across all channels.

RESPONSIBILITIES

• Partner across Inspire People COEs and org to ensure content strategy aligns with larger HR roadmap/business priorities
• Partner with enterprise communication team to define/create cohesive content strategy to embed global HR initiatives and messaging throughout Inspire while championing accessibility, inclusive language and consistency
• Oversee content planning, HR communication calendars, and governance
• Develop differentiated messaging rooted in audience insights and value/benefits
• Ensure that employee-facing messaging, presentations, and other resources adhere to content strategy, corporate branding guidelines and enable HR business goals/objectives
• Develop presentation content for HR townhalls, ILG meetings and other events
• Establish messaging frameworks and improve content operations, workflows and quality standards
• Manage content on company portal and ensure content libraries are updated periodically
• Define audience segments and content needs across the team member journey
• Coach senior HR leaders in storytelling and content strategy best practices
• Use data and analytics to measure and optimize content performance
• Own content investment decisions
• Create marketing campaigns to build employee awareness of, buy-in and participation in HR solutions/initiatives

EDUCATION QUALIFICATIONS

• Bachelors degree in communications, journalism, or English preferred

EXPERIENCE QUALIFICATIONS

• 10+ years of strategic planning and stakeholder management experience in a highly matrixed business with multiple lines of business
• 10+ years of experience managing content strategy in employee or HR communications
• 5+ years working cross-functionally across HR to provide employee, team leader and executive communications

KNOWLEDGE, SKILLS or ABILITIES

• Working knowledge of all HR disciplines/initiatives
• Experience as technical writer preferred

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.