Senior Content Strategist, AI Learning & Knowledge Enablement

Expedia, Inc.; Seattle (WA); On-site; USD 112,000 - 157,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a seasoned instructional designer to shape AI-enabled learning content for the AI Learning & Knowledge Enablement team. You will design courses, govern AI-assisted content, and partner with Platforms to translate technology decisions into operational impact.

You will lead projects, maintain content standards, and pursue opportunities to automate workflows, ensuring high-quality, scalable solutions for travelers and Expedia Group partners.

Qualifications

• Applied knowledge of adult learning theory and its use in determining what solution to build.
• Hands-on instructional design and course development experience.
• Sound judgment in evaluating content quality, prioritization, and business value.
• Systems thinking to anticipate effects on adjacent teams.
• Ability to execute defined work and resolve ambiguities.
• Experience organizing content in GitHub and Confluence.
• Strong project management including intake, triage, and delegation.
• Experience evaluating content for AI readiness and traceability.
• Identify practical opportunities to use AI to improve workflows.
• Proficient stakeholder management and leadership communication.
• Ability to set standards while contributing to deliverables.

Responsibilities

• Lead design and development of instructional content and courses.
• Establish standards, templates, and quality gates for content creation.
• Translate source material into learning strategies and build specifications.
• Oversee intake, triage, and lifecycle management for assigned work.
• Govern AI-assisted content for accuracy and safe use by AI systems.
• Evaluate new learning tools and lead proof-of-concept efforts.
• Coordinate with Platforms to translate technology decisions into impact.
• Identify opportunities to automate workflows and boost efficiency.
• Design in-the-flow practice experiences when valuable.
• Set priorities using performance signals and governed knowledge.

Skills

Adult learning theory

Instructional design

Content evaluation

Systems thinking

Project management

AI readiness

AI & automation opportunities

Stakeholder management

Leadership communication

Standards setting

Education

Bachelor's degree

Tools

GitHub

Confluence

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the Team

The Product Team creates high-quality end-to-end experiences for travelers, partners, and Expedia Group. Our customer-first mindset focuses on developing products that encourage loyalty and repeat business from our travelers and partners. We partner closely with teams across Expedia Group to achieve growth and results for our customers and company.

Expedia Technology teams partner with our Product teams to create innovative products, services, and tools to deliver high-quality experiences for travelers, partners, and our employees. A singular technology platform powered by data and machine learning provides secure, differentiated, and personalized experiences that drive loyalty and traveler satisfaction.

The AI Learning & Knowledge Enablement team helps frontline employees learn, access performance support, and apply knowledge effectively. We combine learning strategy, content design, knowledge operations, technology, and responsible AI practices to create scalable solutions that improve performance across Expedia Group.

Key Responsibilities

In this role, you will:

• Determine whether a performance gap requires a course, in-the-flow support, a knowledge solution, or no build at all.

• Establish standards, templates, and quality gates that enable contributors, subject matter experts, contractors, and AI-assisted authors to produce high-quality content.

• Design and develop courses directly while contributing across learning content, communications, digests, and knowledge operations.

• Lead intake, triage, delegation, project planning, and lifecycle management for an assigned portfolio of work.

• Translate source material into learning strategies, storyboards, and build specifications for contributors and contractor teams.

• Govern AI-assisted content for accuracy, currency, discoverability, source traceability, and safe use by AI systems and agents.

• Evaluate new learning and content tools, lead proof-of-concept efforts, and recommend investments when existing platforms do not meet business needs.

• Serve as the technical liaison with Platforms, translating technology decisions into operational impacts for both teams.

• Identify opportunities to automate the team’s workflows and lead implementation of resulting efficiency improvements.

• Design scenario-based and in-the-flow practice experiences when they provide greater value than passive course content.

• Use performance signals and governed knowledge to set priorities and continuously improve solutions.

Experience and Qualifications

Required

• Applied knowledge of adult learning theory and its use in determining what solution to build.

• Hands-on instructional design and course development experience.

• Sound judgment in evaluating content quality, prioritization, and business value.

• Systems thinking, with the ability to anticipate how content, tooling, and process decisions affect adjacent teams.

• Ability to execute clearly defined work and independently bring ambiguous requests to a focused solution.

• Experience organizing and maintaining content in systems such as GitHub and Confluence.

• Solid project management skills, including intake, triage, delegation, and plan maintenance.

• Experience evaluating content for AI readiness, including accuracy, source traceability, and machine usability.

• Ability to identify practical opportunities to use AI and automation to improve team workflows.

• Proficient stakeholder management, prioritization, negotiation, de-escalation, and leadership communication skills.

• Experience setting standards for others while continuing to contribute directly to deliverables.

Preferred

• Experience designing in-the-flow performance support using digital adoption or learning platforms.

• Experience evaluating or piloting learning and content tools outside an existing platform stack.

• Experience creating content for the travel industry, particularly flights or lodging.

• Working knowledge of technical writing and AI-enabled content maintenance.

• Experience designing conversations or scenarios for AI-simulated practice environments.

The total cash range for this position in Seattle is $112,000.00 to $156,500.00. Employees in this role have the potential to increase their pay up to $179,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.