Senior Content Strategist

MedStar Health; San Francisco (CA); On-site; USD 84,000 - 115,000; Full time

Job summary

A leading healthcare organization seeks a Senior Content Strategist for their West Coast team to create and manage innovative content strategies across multiple channels, specifically catering to Consumer and Tech audiences. Ideal candidates will have extensive editorial experience, a strong ability to communicate creatively, and skills in digital storytelling. This dynamic role offers an impressive salary range and benefits focusing on employee well-being and professional growth.

Benefits

Medical

Dental

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money - $60 monthly reimbursement

Flexible holiday schedules

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Qualifications

• 5-7 years of editorial experience in a relevant setting.
• Experience with digital storytelling across various media channels.
• Ability to work autonomously and manage tight deadlines.

Responsibilities

• Develop and implement content strategies for Consumer and Tech clients.
• Create and manage editorial workflows and content calendars.
• Produce and edit stories for multiple digital platforms.

Skills

Editorial experience

Content strategy development

Writing and editing skills

SEO knowledge

Multimedia storytelling

Education

Bachelor's degree in Communications, Marketing, or a related field

Tools

WordPress

Social media platforms

Job description

Senior Content Strategist, Consumer and Tech - West Coast

We are seeking a dynamic and motivated writer, editor, and content strategist to work with a team of account leads, PR specialists, integrated media specialists, social media managers, and creatives on behalf of our major Consumer and Tech clients.

This person will work with internal team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, be familiar with digital storytelling across earned, owned, and paid media - subject matter expertise in Consumer and Tech is preferred.

The Ideal Candidate Would Have:

• 5-7 years of editorial experience at an agency or on an in-house communications team, or on staff at a media or online publishing company


• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars


• A proven track record of working under daily, weekly, and monthly deadlines


• A keen sense of news value and editorial judgment, especially in the Consumer and Tech spaces


• A clear ability to work autonomously and be a proactive contributor, with solid decision-making skills and the ability to identify concerns and issues


• Excellent editing, writing, and grammatical skills


• Ability to develop creative story ideas and an eagerness to execute them


• Be able to write sharp, engaging copy on a variety of Consumer and Tech topics, in a variety of voices for different audiences and in a variety of content types


• Knowledge of multimedia storytelling


• Can communicate effectively with clients and internal team members


• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).


• Experience with SEO or AI search


• Social content experience, including creating social-first TikTok videos and executing LinkedIn content strategiet

What You Will Do:

• Analyze Consumer and Tech client objectives and audiences to determine content channels, and types


• Create editorial workflows, develop content calendars, and report on content results


• Generate and help produce story and content packages (LinkedIn strategies and posts, blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers)


• Edit and help oversee editorial calendars - both for websites and social channels


• Edit stories from freelancers and others for publication on the web


• Develop and write short-form copy for social posts across multiple channels


• Produce content in CMS such as WordPress


• Manage analytics and reporting on web content


• Contribute story ideas - from pitch to execution - for multiple digital platforms


• Coordinate with other departments and teammates, such as art, media buying, social media and more


• Act as the sole representative for the Content Strategy team on the West Coast, showing a clear proactive ability to lead and be a presence in internal and client situations

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical


• Dental


• Vision


• 401k (with employer match)


• Tuition Reimbursement


• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul


• MyDays - Flexible holiday schedules


• Short-Term Disability


• Paid Employee Family Leave


• Family Building Benefit

Salary range: $84,000 - $115,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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