Senior Content Operations Manager – Marketing Technology

Vizient; Irving (TX); On-site; USD 77,000 - 135,000; Full time

Job summary

Vizient is hiring to lead content operations platforms, driving roadmap decisions, integrations, and long-term capability development. You will oversee strategy, administration, and optimization to enable scalable marketing execution.

You will collaborate with Marketing, IT, and external agencies to enhance workflows, drive platform adoption, and ensure alignment with business priorities. Opportunities to leverage AI for efficiency and scale are emphasized.

Qualifications

• Bachelor's degree preferred.
• 5+ years of relevant experience.
• Adobe Workfront administrator certification required or expected within six months of hire.
• Hands-on experience administering enterprise digital asset management platforms (AEM Assets or similar).
• Experience managing marketing technology vendors and platform integrations.
• Ability to deliver user training, documentation and enablement.
• Deep knowledge of marketing content operations platforms, including workflows and DAM systems.
• Strong understanding of platform configuration, integrations, security and access management.
• Ability to translate business requirements into scalable technical solutions.

Responsibilities

• Own and administer Vizient’s content operations technology platforms, including workflows and DAM systems, ensuring proper configuration and performance.
• Define and govern content lifecycle processes: taxonomy, metadata, versioning, reuse strategies.
• Manage platform adoption, provide training and Tier 1 support to Marketing, GTM and agencies.
• Lead vendor and license management: vendor relationships, renewals, forecasting, optimization.
• Gather requirements from stakeholders and develop a rolling roadmap for platform evolution.
• Collaborate with Marketing Ops, Creative Services, IT and agencies to design scalable workflows and integrations.
• Identify and implement AI and automation use cases (tagging, metadata generation, workflow acceleration).

Skills

Content operations

Vendor management

Digital asset management

AI & automation

User enablement

Education

Bachelor's degree preferred

Tools

Adobe Workfront

Adobe Experience Manager (AEM) Assets

Job description

Excited to grow your career? We value our talented employees and instill an environment where you feel engaged, satisfied and able to contribute your unique skills and talents while living and working as your authentic self. We provide extensive opportunities for personal and professional development, building employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future. Our people make all the difference in our success. Summary: In this role, you will act as the product owner for content operations platforms, driving roadmap decisions, cross-platform integration, and long-term capability development. You will lead the strategy, administration, and optimization of content operations technology platforms to enable scalable, efficient marketing execution. You will collaborate with cross-functional teams and clients to enhance workflows, drive platform adoption, and ensure alignment with business priorities. You will oversee system performance, support user enablement, and identify opportunities to leverage automation and AI to improve content production and delivery.

Responsibilities

• Own and administer Vizient’s content operations technology platforms: including workflow and digital asset management systems, ensuring proper configuration, integration, security, and ongoing performance.
• Define and govern content lifecycle processes, including asset taxonomy, metadata standards, versioning, and reuse strategies to maximize content value and scalability.
• Manage platform adoption, utilization, and user enablement: provide training, documentation, and Tier 1 support to Marketing, GTM, and agency users to drive proficiency and value realization.
• Lead vendor and license management activities, including vendor relationships, contract renewals, license forecasting, utilization optimization, and coordination with Procurement and IT.
• Gather and prioritize business requirements from cross-functional stakeholders and develop a rolling roadmap to evolve content operations platforms in alignment with marketing and business strategy.
• Partner cross-functionally with Marketing Operations, Creative Services, IT, and external agencies to design scalable workflows, support integrations, and translate business needs into effective technical solutions.
• Identify and implement AI and automation use cases within content operations (e.g., tagging, metadata generation, content assembly, workflow acceleration) to improve efficiency and scale.

Qualifications

• Relevant degree preferred.
• 5 or more years of relevant experience required.
• Adobe Workfront administrator certification required or expected within six months of hire.
• Hands-on experience administering enterprise digital asset management platforms, preferably Adobe Experience Manager (AEM) Assets or Adobe DAM solutions.
• Demonstrated experience managing marketing technology vendors and platform integrations.
• Ability to deliver user training, documentation, and ongoing platform enablement.
• Deep knowledge of marketing content operations platforms, including workflow and digital asset management systems.
• Strong understanding of platform configuration, integrations, security, and access management.
• Skilled in analyzing platform utilization and performance to drive adoption and ROI.
• Ability to translate business requirements into scalable technical solutions.

This is an office based role with an expectation of three days per week on site (Irving, TX, or Chicago, IL).

Estimated Hiring Range: At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $77,400.00 to $135,400.00. This position is also incentive eligible. Vizient has a comprehensive benefits plan! Please view our benefits here: http://www.vizientinc.com/about-us/careers