Senior Content Marketing Specialist

SalaryGuide; United States; Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

401(k) matching

Educational reimbursement

Employee assistance program (EAP)

Job summary

Epson America, Inc. is seeking a Sr. Specialist, Content Marketing to shape thought leadership and own an editorial roadmap for Epson's U.S. businesses. The role blends hands-on writing with content strategy, production management, and performance optimization.

With five to eight years of experience, you will turn complex topics into audience-friendly content, guide editorial standards, and collaborate with executives and SMEs to drive credible thought leadership.

Qualifications

• Five to eight years of experience in content marketing, editorial strategy or related field.
• Strong writing, editing, and storytelling skills with ability to communicate with senior leaders.
• Knowledge of SEO and AI-enabled discovery practices.
• Experience translating complex topics into audience-focused content.

Responsibilities

• Lead thought leadership and content programs across Epson's U.S. lines of business.
• Develop integrated content strategy and editorial roadmap with partners.
• Apply SEO and AI-assisted optimization to improve discoverability and reuse.
• Own content projects from concept to publication and measurement.
• Manage editorial calendar and scalable workflows across campaigns.
• Collaborate with external writers, agencies, and subject-matter experts.
• Present strategy and performance to senior leaders.

Skills

Content marketing

Editorial strategy

Marketing communications

SEO & AI discovery

Data-driven decisions

Education

Bachelor's degree or equivalent

Job description

Epson America, Inc. is hiring a Sr. Specialist, Content Marketing with starting annual base pay of $93,854 to $117,318 USD. This remote role is open to candidates currently located within the contiguous United States.

Help shape thought leadership across Epson's U.S. businesses, own an integrated editorial roadmap, and make content more discoverable through traditional search and AI-powered platforms. The role combines hands‑on writing and editing with content strategy, production management, and performance optimization.

Bring five to eight years or more of relevant experience and the ability to turn complex business or technical topics into content audiences can use. Open the full role on SalaryGuide to explore the job breakdown and tailor your resume to the JD.

Role Snapshot

• Original title: Sr. Specialist, Content Marketing
• Company: Epson America, Inc.
• Location: Remote, with current residence in the contiguous United States required. Listed location: Los Alamitos, CA.
• Starting annual base salary: $93,854 to $117,318 USD
• Experience: Five to eight years or more in content marketing, editorial strategy, marketing communications, or a related field.

Company Overview

Epson is a global technology leader focused on efficient, compact, and precise innovation. Its technology aims to enrich lives and help create a better world.

About the Role

The Senior Specialist, Content Marketing plans, manages, and creates content across Epson's marketing efforts. Working with business units, marketing teams, sales, agencies, and subject‑matter experts, you will develop content that supports business priorities, strengthens brand authority, engages audiences, and creates paths to conversion.

Responsibilities

• Lead thought leadership and content marketing programs across Epson's U.S. lines of business, translating customer insights, market trends, and business priorities into compelling content.
• Build an integrated content strategy and editorial roadmap with cross‑functional partners. Maintain editorial standards for brand voice, positioning, quality, and consistency.
• Apply SEO, generative engine optimization, AI search optimization, content architecture, and structured content practices to improve discoverability, authority, and reuse.
• Use audience insights, search data, competitive intelligence, and analytics to identify content gaps, emerging topics, and opportunities.
• Own content projects from concept through publication and measurement, managing scope, timelines, dependencies, approvals, budgets, and production resources.
• Manage an editorial calendar across businesses, campaigns, audiences, formats, and channels. Establish scalable workflows and templates that improve efficiency and content reuse.
• Evaluate emerging technologies and develop repeatable AI‑assisted content practices that preserve factual accuracy, originality, intellectual property safeguards, brand standards, and human review.
• Own and evolve Epson's branded blog and related content experiences. Adapt and distribute content through email, newsletters, social media, lead nurture, campaigns, and other owned and earned channels.
• Use performance results to optimize existing content and guide future editorial priorities.
• Manage external writers, designers, agencies, and content partners. Work with executives and subject‑matter experts to develop credible thought leadership and present strategy, performance, and recommendations to senior leaders.

Qualifications

• Five to eight years or more of experience in content marketing, editorial strategy, marketing communications, or a related field.
• Bachelor's degree or equivalent experience.
• Demonstrated success developing integrated content strategies and translating complex business or technical topics into audience‑focused content.
• Strong writing, editing, storytelling, and presentation skills, including the ability to create credible thought leadership and communicate with senior leaders and diverse audiences.
• Strong project management skills across multiple priorities, editorial calendars, stakeholders, timelines, budgets, and external creative resources.
• Knowledge of search optimization, evolving AI‑enabled discovery practices, content architecture, and digital distribution strategies.
• Experience using audience insights, market intelligence, and performance analytics to identify opportunities, evaluate results, and optimize content programs.

Compensation and Benefits

• Starting annual base pay: $93,854 to $117,318 USD. The range may include multiple levels. Actual base pay depends on training, transferable skills, work experience, business needs, and market demands. The range may change.
• Medical, dental, vision, and prescription drug coverage eligibility on your start date.
• Paid time off, including sick time, vacation, and holidays.
• Company‑paid life insurance and short‑term and long‑term disability programs.
• 401(k) plan with company matching.
• Educational reimbursement, employee assistance program (EAP), adoption assistance, and employee discounts.

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