Senior Content Marketing Manager

DigiCert; United States; On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) plan RRSP matching

Paid time off

Job summary

Valimail, a DigiCert company, is seeking a seasoned content marketer to define and execute content strategy that positions Valimail as a thought leader in email trust. You will craft compelling stories across industry trends and real-world impact, educating and engaging a B2B buying audience while driving organic traffic and high-quality leads.

You will own content across blogs, emails, website content, videos, and webinars, collaborating with stakeholders to align with brand messaging and ABM

Qualifications

• Top-notch grammar, messaging, punctuation and writing skills.
• +5 years of content marketing experience, including blogs, white papers, webinars.

Responsibilities

• Help build a steady cadence of high-quality content for all funnel stages.
• Develop multi-channel content marketing strategy and roadmap for brand awareness and demand generation.
• Create and manage content production across blogs, emails, website, videos, and webinars for healthcare, restaurant, and retail verticals.
• Lead ideation for content and messaging consistency across channels.

Education

Bachelor's degree in Marketing or related field

Tools

SEO tools

Job description

Valimail, a DigiCert company, is helping build a more trusted digital world—starting with email. As part of DigiCert, the global leader in intelligent trust, Valimail combines the agility and innovation of a fast-growing technology company with the scale, stability, and reach of an industry leader trusted by more than 100,000 organizations worldwide, including 90% of the Fortune 500.

Valimail is the leader in Email Authentication as a Service, pioneering automated email authentication to protect organizations against email impersonation and fraud. Built on open standards including DMARC, DKIM, and SPF, Valimail’s products make it possible for organizations of any size to secure their email ecosystem. Innovations such as Valimail's patented Instant SPF have helped define the category and accelerate adoption.

Together with DigiCert’s AI-powered DigiCert ONE platform, which unifies PKI and DNS, Valimail plays a critical role in delivering intelligent, automated trust across digital interactions. From email and websites to cloud services and emerging technologies, we help organizations operate securely today while preparing for what’s next—including a quantum-safe future.

If you’re excited about building meaningful security technology, shaping new categories, and working at the intersection of innovation and global impact, Valimail offers the opportunity to do exactly that.

Job summary

We’re looking for a seasoned content marketer to help us define and execute content strategy that positions Valimail as a thought leader in the email trust space. We want someone who’s willing to take risks and try to break the “sea of sameness” in the B2B space. The person in this role should be a great storyteller and understand how to apply it to content strategy that educates, influences, and engages a B2B buying audience. You will develop content for a variety of mediums and cover diverse topics from industry trends and innovation to real-world impact stories. You are goal-oriented and measure content success with metrics:organic web traffic, high-quality leads, brand awareness, and new customers. This is a unique opportunity to shape our narrative and brand and elevate our message to a larger total addressable market.

What you will do

• Help build a steady cadence of high-quality content for all stages of the funnel
• Develop multi-channel content marketing strategy and roadmap to support brand awareness, demand generation and ABM campaigns
• Create and manage the production of content including blogs, email campaigns, website content, videos, and webinars that speak to our buyers across healthcare, restaurant, and retail verticals
• Lead and inspire creative ideas for content development and messaging consistency across all channels (demand generation, digital, web, social, video, etc.)
• Collaborate with internal stakeholders to create engaging stories aligned with company messaging
• Drive effective and creative content that incites engagement and grows audiences
• Ensure content aligns with funnel-building objectives and is consistently delivered across touchpoints
• Leverage data to set goals, measure success, and refine content strategyHelp maintain a functional content calendar and ensure style, quality, and tone consistency
• Write and edit high-performing content with impeccable attention to detail
• Copy edit a variety of marketing materials

What you will have

• Top-notch grammar, messaging punctuation and writing skills
• +5 years of content marketing experience, including creating blog posts, white papers, webinars, and more
• Experience revamping and executing a new content for a B2B SaaS brand
• Willingness to think outside the B2B box and courage to test ideas and collaborate closely with our creative team
• Entrepreneurial mindset and ability to work in a fast-paced environment
• Editorial mindset and familiarity with audience preferences
• Knowledge of SEO, web traffic metrics, and demand generation tools
• Bachelor's degree in Marketing, Journalism, Public Relations, or related field
• Competitive compensation and comprehensive health, dental, and vision coverage
• Retirement savings programs with company matching (401(k) or RRSP)
• Generous paid time off, including holidays, and vacation
• Paid parental leave and family support benefits
• Life and disability coverage
• Flexible spending and health savings options (where applicable)
• Health and wellness support, including gym reimbursement and wellness programs
• Employee Assistance Program with 24/7 confidential support for employees and families
• Educationassistanceand professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program andadditionalcompanyperksand discounts
• Internal rewards and recognition platform ( Motivosity ) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues
• Business travel insurance and global employee support programs

Valimail is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, Valimail prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

Compensation Transparency:The annualized base salary range for this position is outlined below.Each candidate’s compensation offer will bedeterminedbased on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that includeadditionalcompensation components, total compensation may include base pay, bonus, equity, or other incentives.This role may also be eligible for benefits, which will be discussed during the hiring process.We are committed to fair and transparent pay practices andcomply withall applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provideadditionaldetails during the hiring process.For more informationregardingour comprehensive benefits,see the benefits section.