Senior Content Marketing Manager

Fleetio; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) match

Stock options

PTO 4 weeks

Remote-friendly

Parental leave

Meal stipend

Job summary

Fleetio, a leading fleet management software company, seeks a Senior Content Marketing Manager to craft and lead thought leadership content that educates audiences and drives demand. You will guide long-form reports, executive storytelling, and multi-format content, collaborating with Product, Revenue, and Creative teams to strengthen Fleetio’s market position.

You will own the editorial calendar, build scalable workflows, and leverage AI-powered tools to accelerate research and production while

Qualifications

• 7+ years of experience developing and producing high-quality content in B2B SaaS.
• Exceptional writing, editing, and storytelling skills with a portfolio.
• Proven experience developing original research, industry reports, executive thought leadership.

Responsibilities

• Lead Fleetio's thought leadership content strategy across reports, white papers, articles, webinars, and executive pieces.
• Own editorial calendar aligned with business priorities and campaigns.
• Develop cornerstone content assets and extend impact across blogs, social, webinars, email, and paid channels.
• Partner with Marketing teams to ensure content supports SEO, AI-driven discovery, and growth.
• Scale content production with efficient workflows and cross-functional collaboration.

Skills

Content strategy

Thought leadership

Writing

Editing

Storytelling

Project management

Collaboration

AI tools

Job description

A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation !

We're looking for a strategic, creative, and highly skilled content marketer who knows how to turn complex ideas, industry trends, and original research into compelling stories that educate audiences, influence buying decisions, and drive business growth. You're an exceptional writer and storyteller who can transform data and insights into thought-provoking content that positions a brand as an industry authority.

You thrive at the intersection of content strategy, thought leadership, and demand generation. You understand that great content doesn't just attract attention—it builds credibility, shapes conversations, and creates demand. You know how to develop a compelling narrative and bring it to life across multiple formats, channels, and stages of the buyer journey.

You're equally comfortable developing a long-form industry report, crafting executive thought leadership, or responding quickly to emerging industry trends. You're naturally curious, highly organized, and self-driven, with a passion for finding interesting stories and bringing them to market.

As Fleetio's Senior Content Marketing Manager, you'll lead the development of thought leadership content that establishes Fleetio as a trusted voice in fleet maintenance and fleet management. You'll collaborate closely with Product Marketing, Customer Marketing, Creative, and Revenue Marketing to create high-impact content that strengthens our brand, fuels integrated campaigns, and contributes to pipeline and revenue growth.

Your Impact

Lead Fleetio's thought leadership content strategy

• Develop and execute a thought leadership content strategy that positions Fleetio as an authority in fleet maintenance, fleet management, and the broader transportation industry.
• Create compelling, high-quality content across industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
• Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and compelling narratives.
• Identify emerging industry conversations and proactively develop timely, relevant content that keeps Fleetio at the forefront of the market.

Build an integrated content engine

• Own and manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns.
• Develop cornerstone content assets and create strategies to extend their impact across blogs, social media, webinars, email, paid advertising, and other channels.
• Partner with Growth Marketing to ensure content supports SEO, AI-driven search discovery (AEO), and organic audience growth.
• Collaborate with Product Marketing, Customer Marketing, and Creative teams to ensure content is accurate, differentiated, engaging, and aligned with Fleetio's broader messaging.
• Balance long-term editorial initiatives with the agility to capitalize on timely industry trends and business opportunities.

Drive demand generation and business impact

• Partner with Revenue Marketing to develop content that attracts, engages, and converts prospective customers across SMB, mid-market, and enterprise segments.
• Create content that supports integrated campaigns, lead generation, account-based marketing, and sales enablement initiatives.
• Develop distribution and amplification strategies that maximize the reach, engagement, and business impact of content investments.
• Measure and optimize content performance across engagement, organic visibility, lead generation, pipeline influence, and revenue contribution.

Scale content production and innovation

• Own the content development process from ideation and research through writing, editing, stakeholder reviews, and publication.
• Establish efficient editorial workflows that maintain exceptional quality while enabling consistent, timely content production.
• Leverage AI-powered tools and workflows to accelerate research, ideation, repurposing, and production without compromising originality, accuracy, and editorial quality.
• Build strong relationships with internal subject matter experts and business leaders to uncover insights and translate their expertise into compelling content.

Your Experience

• 7+ years of experience developing and producing high-quality content in B2B SaaS, with a strong emphasis on thought leadership and content marketing.
• Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to create compelling long-form and short-form content.
• Proven experience developing original research, industry reports, executive thought leadership, and other high-impact content assets.
• Strong understanding of how content supports demand generation, SEO, brand awareness, and pipeline growth.
• Experience building editorial strategies and content calendars that align with business priorities and integrated marketing campaigns.
• Demonstrated ability to transform complex topics, data, and research into clear, engaging narratives for business audiences.
• Strong project management and organizational skills, with the ability to independently manage multiple initiatives and deadlines.
• Excellent written and verbal communication skills, with a proven ability to collaborate across Marketing, Sales, Product, and executive stakeholders.
• Highly self-motivated, intellectually curious, and comfortable taking ownership of content initiatives from concept through execution.
• Experience using AI tools and modern content workflows to improve productivity while maintaining high editorial standards.
• Multiple health/dental coverage options (100% coverage for employee, 50% for family)
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks (increases at year two!)
• 12 company holidays + 2 floating holidays
• Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Business expense stipend - $125 quarterly
• Fully stocked kitchen with tons of drinks &snacks (BHM only)
• Remote working friendly since 2012 #LI-Remote

Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.

This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.

If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling [phone].

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fleetio’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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